AC Milan and Off‑White have unveiled a striking new capsule collection that elevates football heritage through contemporary fashion. The collaboration reinforces a creative synergy between sport, culture and design — one that resonates with modern style and streetwear sensibilities alike.
Rooted in a conversation between tradition and innovation, the collection celebrates both AC Milan’s rich history and Off‑White’s forward‑thinking aesthetic. With a focus on refined construction and premium materials, the range reworks iconic visual codes into limited‑edition pieces that marry sport and style.
What’s in the Collection?
At the heart of the launch is a standout varsity jacket, featuring the AC Milan crest paired with Off‑White’s distinctive graphic motifs. The range also includes hoodies and T‑shirts defined by clean silhouettes and architectural patterns inspired by San Siro’s landmark design — ideal for fans of both football culture and high‑end fashion.
A classic palette of red and black is given depth with richer tones, underscoring the premium feel of the pieces. Whether on the terraces or the streets of London, the capsule has been designed to be both instantly recognisable and versatile.
“ALWAYS ROSSONERI” — The Campaign
Accompanying the drop is the visual campaign “ALWAYS ROSSONERI”, which juxtaposes two creative worlds: AC Milan’s collective identity and Off‑White’s individual expression. The narrative presents a contemporary uniform shaped by influences from streetwear culture, athletic functionality, layered styling and bold graphics — while celebrating the wearer’s individuality.
Featured in the campaign are key first‑team figures including Ruben Loftus‑Cheek, Samuele Ricci, Alexis Saelemaekers and Adrien Rabiot from the men’s squad, alongside Thea Kyvåg and Sara Stokić from the women’s first team — reinforcing the collection’s inclusive vision.
Launch Event and Availability
The capsule was officially revealed on 1 April at an exclusive event hosted at Terrazza Martini, with members of AC Milan’s men’s and women’s teams in attendance along with VIP guests.
Fans and fashion lovers can shop the collection from 3 April via the official AC Milan online store: store.acmilan.com, in all AC Milan retail locations, and on the Off‑White website at off—white.com. The men’s first‑team players are set to debut the collection on 11 April, arriving at the stadium ahead of the AC Milan vs Udinese match in full capsule style.
