Italian giants AC Milan stunned fans on match night after stepping onto the pitch at San Siro in a never-before-seen Fourth Kit, created in collaboration with sportswear powerhouse PUMA and Milan-based streetwear authority Slam Jam.
The surprise reveal, which took place during the club’s fixture against Parma, marks the latest chapter in AC Milan’s ongoing creative evolution with PUMA — blending football heritage with cutting-edge fashion in front of a global audience.
A New Era of Creative Collaboration
Following previous high-profile creative partnerships with labels including Nemen, Koché, Pleasures and Off-White, AC Milan once again pushes boundaries — this time teaming up with PUMA and Slam Jam to deliver a Fourth Kit that redefines the intersection of sport and culture.
Unveiled under the iconic lights of San Siro, the jersey reflects both the Rossoneri’s storied legacy and Slam Jam’s contemporary aesthetic.
The design reinterprets Milan’s signature red and black palette with a clean, modern finish. Traditional elements — including the club crest and the iconic Devil symbol — remain central, reinforcing identity and pride while subtle, layered graphics and hidden details offer depth for fans who look closer.
Fashion, Football and Urban Culture Collide
The collaboration extends beyond the matchday shirt. Players were also seen arriving in a co-branded Slam Jam track jacket emblazoned with the bold statement “CHAOS IS ORDER” across the back — a phrase that encapsulates the spirit of the collection.
This project continues AC Milan’s positioning at the crossroads of football and fashion — a space where the club has increasingly thrived in recent seasons. It represents more than a performance kit; it is a cultural statement crafted for a global generation of Rossoneri supporters.
The launch also attracted notable guests, including Grammy-winning rapper Megan Thee Stallion, who attended the match as part of the exclusive Club 1899 Front Row Experience.
When and Where to Buy the AC Milan Fourth Kit
The PUMA x AC Milan x Slam Jam Fourth Kit will officially launch on 25 February, when the full campaign, official press release and additional imagery will be released.
Fans will be able to purchase the kit via:
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The official AC Milan store: https://store.acmilan.com
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PUMA’s official website: https://uk.puma.com
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Selected Slam Jam retailers: https://www.slamjam.com
