DraftKings, in collaboration with the NBA, is rolling out the brand-new NBA Collection presented by DraftKings, for the 2023-2024 NBA season which will feature one-of-a-kind, co-branded hats, T-shirts and hoodies. This collection boasts original bold designs that merges DraftKings’ famed gold crown logo seamlessly with NBA licensed team logos, representing the squads in a unique way.
With this announcement, DraftKings becomes the first official sports betting partner of the NBA to launch co-branded merchandise with the league.
“Through our longstanding relationship with the NBA, we were able to tap into the passion that millions of DraftKings customers have for the NBA by creating a custom, co-branded clothing collection that fans everywhere can enjoy. There is a strong affinity toward DraftKings’ signature crown logo and combining that with one-of-a-kind designs that feature NBA teams, allows us to further connect with the lifestyle of our customers in a whole new way.”
Matt Kalish, Co-Founder and President, DraftKings North America
Starting November 2, basketball fans and DraftKings customers can rep their favorite teams and cities from Boston to L.A. through this three-piece collection, bringing them one step closer to the game they love. Additionally, DraftKings plans to expand the clothing line throughout the season which will include more products and collaborations with various sports lifestyle brands.
The NBA Collection presented by DraftKings will retail for $30-$75 and will be sold online by visiting the DraftKings Shop here and in-person at special pop-up events in select cities.