Chicken wing favourite Wingstop UKI is turning up the flavour this summer with the launch of its brand-new Big Ranch dip, a supersized version of the brand’s iconic Ranch sauce that has become a fan favourite across the UK and Ireland.
Launching on 3 June 2026, the new 9oz Big Ranch pot is more than four times larger than Wingstop’s standard Ranch serving, responding directly to years of customer demand on social media. The release arrives alongside a major marketing campaign starring football legend and actor Vinnie Jones.
What Is Wingstop’s Big Ranch?
Made fresh daily, Big Ranch features the same creamy recipe that Wingstop fans already know and love. Created using mayonnaise and buttermilk and seasoned with garlic, onion, parsley and dill, the dip delivers a tangy, savoury flavour designed for everything from wing dunking to drizzling over fries.
The launch reflects just how important Ranch has become to the Wingstop experience, with thousands of customers requesting a larger serving size across TikTok, Reddit and other social platforms.
Vinnie Jones Becomes ‘Big Ranch’
To celebrate the launch, Wingstop has partnered with Vinnie Jones in a campaign inspired by classic Sergio Leone westerns, reimagined through a distinctly British lens.
Rather than simply appearing in an advert, Jones takes on the role of Big Ranch itself, embodying the larger-than-life personality behind the new product. The campaign was created in collaboration with youth co-creation agency Sondr and directed by filmmaker Daniel R Wilson.
Speaking about the partnership, Jones said:
“Wingstop is cool, they’re disruptors and they’re bold. Felt like a perfect match to me! Keep an eye on ’em, they’re going ahead of the curve over there.”
A Product Created by Fans
According to Wingstop UKI Chief Brand Officer Dirujan Sabesan, the idea for Big Ranch came directly from the brand’s growing online community.
The company recently surpassed one million followers on TikTok, with thousands of comments calling for a larger Ranch offering. The result is a product designed entirely around customer demand rather than traditional menu development.
Big Ranch Bundle Also Launches on Deliveroo
Alongside the standalone dip, Wingstop is introducing a new Big Ranch Bundle exclusively through Deliveroo.
The sharing bundle includes:
- 20 Tenders
- 3 Large Fries
- 2 Big Ranch dips
The bundle is designed for groups and serious Ranch fans looking to maximise their dipping potential.
Both the Big Ranch dip and bundle will be available from 3 June across Wingstop restaurants in the UK and Ireland, as well as through Deliveroo delivery orders.
Wingstop Continues Rapid UK Expansion
The Big Ranch launch arrives during a period of significant growth for Wingstop UKI. Since launching in the region in 2018, the company has expanded to more than 90 locations and employs over 3,000 people across the UK and Ireland. The brand has also appeared in multiple business growth rankings, including the Financial Times FT 1000 list and The Sunday Times 100.
Where to Find Out More
Fans can learn more about the launch and watch the Big Ranch campaign via the official Wingstop channels:
