Boots, the UK’s leading beauty retailer, is bringing even more brands to beauty lovers across the country. Today, it announces the arrival of TikTok-trending brand Made by Mitchell, launching online on today and into 95 stores nationwide throughout July. The arrival of Made by Mitchell is the latest in a series of high-profile beauty brands landing at Boots, with recent launches including Supergoop!, LANEIGE, Beauty of Joseon and The Beauty Crop.

Founded by acclaimed makeup artist Mitchell Halliday in 2020, Made by Mitchell is known for its distinctive, vibrant cosmetics and is one of the most sought-after brands on TikTok thanks to iconic products like Blursh Balm and Curve Case. Alongside the brand’s most popular products, Boots customers can also get their hands on a Made by Mitchell Mystery Bag, containing a curated selection of surprise Made by Mitchell goodies. Featuring six full size products, the Mystery Bag is worth at least £60 but is available for just £25 on

Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots, said: “As the home of beauty on the high street, we are committed to bringing the very best brands to our customers and we are delighted Made by Mitchell has joined our selection of over 500 beauty brands at Boots. It is our mission to make the most in-demand products more accessible, and after taking social media by storm we are thrilled to bring Mitchell’s iconic cosmetics to our beauty aisles for customers to test, swatch and play.”

Mitchell Halliday, Founder of Made By Mitchell, said: “To partner with Boots is a major milestone moment for Made by Mitchell and something we have dreamed of since the beginning. Our shared brand values, and the unrivalled accessibility Boots can offer, mean that people all over the country now have the opportunity to try our products. As a makeup artist myself, being able to shop products in-store, try out different shades and feel the textures has always been so important and I am so excited this will now be an option for our customers nationwide.”

The launch of Made by Mitchell, which is amongst 25 new beauty brands arriving at Boots this summer, comes as Boots continues to overhaul the beauty shopping experience in its stores. Following the successful makeover of over 170 stores to date, selected Boots beauty halls are now getting bigger and better. Throughout the summer Boots will grow the footprint of thirty of its beauty halls to accommodate new open furniture, trending areas, discovery stations and live demonstration zones, as well as even more beauty brands. 

With a huge choice of brands and products to shop from, customers in need of advice can speak to Boots growing team of in-store Beauty Specialists. There are now over 1,200 Boots Beauty Specialists available in stores across the UK who are uniquely placed to offer personalised advice, brand-neutral recommendations, and product tips across hundreds of beauty and skincare brands.

Made by Mitchell launches on on Wednesday 3rd July and will be available in 95 Boots stores nationwide throughout July. With over 80% of the UK living within a 10-minute drive of their local Boots store, and next day Click and Collect available at over 1,600 stores, trending beauty has never been more accessible.

Some of the Made by Mitchell products hitting shelves at Boots include:

Made By Mitchell’s Blursh Cream Blushers enhance the skin’s natural flush with a weightless wash of colour. Suitable for all skin types, this innovative liquid-to-powder formula seamlessly blends over or under makeup, drying down to a satiny powder matte finish. 

Taking multi-use makeup to the next level, the Colour Case is a pan palette of creamy, matte-drying formulas designed to elevate any makeup kit. It features twelve impactful shades that act as ideal mixing pigments, opening a world of endless shade possibilities.

Taking multi-use makeup to the next level, the Colour Case is a pan palette of creamy, matte-drying formulas designed to elevate any makeup kit. Each palette offers four versatile contour shades to sculpt and define and four blush shades to add a natural flush to the cheeks.

The long wearing answer to dewy skin.  This formula is a liquid highlight like no other with buildable coverage and easy application.

The lightweight balm stick moisturises the skin, whilst offering buildable coverage for the cheeks and lips, making it the perfect multi-tasking companion for a busy lifestyle.

Get over £60 worth of Made by Mitchell products for only £25 – the only condition is the contents are a total mystery! A must-have purchase for those who are new to the brand as well as long-term fans, the Made By Mitchell Mystery Bundle contains six full-size products.

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