UK oral care brand Whites Beaconsfield has announced the launch of its brand-new UV Toothbrush Steriliser, designed to help consumers improve bathroom hygiene using hospital-grade UV-C technology.
The new device arrives as awareness grows around toothbrush contamination and bathroom hygiene, with studies showing toothbrushes can harbour millions of bacteria including E. coli, Streptococcus mutans and Staphylococcus aureus. Many toothbrushes are also exposed to airborne particles released during toilet flushing.
The sleek wall-mounted steriliser has been created to modernise daily oral care routines by sterilising and drying toothbrushes in just three minutes.
UV-C technology designed for modern oral care routines
According to Whites Beaconsfield, the steriliser kills 99.9% of bacteria using UV-C technology while protecting toothbrushes between uses.
The device includes:
- UV-C sterilisation and drying cycle in three minutes
- Compatibility with manual and electric toothbrushes
- Digital LED display showing battery and cycle status
- USB-C rechargeable battery with up to 180 minutes of use
- Adhesive wall-mounted installation with no drilling required
The company says the product is aimed at hygiene-conscious consumers, parents and wellness-focused households looking to upgrade their bathroom routines with practical health-focused technology.
Founders say hygiene awareness is changing consumer habits
Ollie Brittan said the company identified a growing need for accessible hygiene solutions after researching toothbrush contamination.
“We knew there was a real opportunity to create something genuinely useful for consumers,” he explained. “This product isn’t about fear. It’s about giving people an easy, affordable way to improve their daily hygiene routine using technology that actually works.”
Co-founder Toby Brittan added that consumers are increasingly investing in wellness products designed to improve everyday habits.
“The Whites Beaconsfield Toothbrush Steriliser combines health, convenience and premium design in a way we believe the market has been missing,” he said.
From £350 startup to major UK oral care brand
Founded in 2019 by entrepreneurial brothers Ollie and Toby Brittan, Whites Beaconsfield has quickly become one of the UK’s fastest-growing direct-to-consumer oral care brands.
Starting with just £350, the business has reportedly grown to generate more than £8 million in annual revenue through its whitening and oral hygiene product range, driven largely by influencer marketing and social media growth.
The UV Toothbrush Steriliser represents another major expansion for the company as it moves beyond teeth whitening into broader oral wellness and hygiene categories.
“The Singing Dentist” joins launch campaign
The launch is also being supported by UK dentist and online personality Milad Shadrooh, who joins the brand as a special dental advisor.
Known online as “The Singing Dentist”, Dr. Shadrooh has built a major following through educational oral health content and viral parody videos.
He explained that many people assume rinsing a toothbrush is enough to keep it clean, despite bacteria remaining on brush heads in damp bathroom environments.
“UV-C sterilisation is a simple and effective way to significantly reduce bacterial contamination and improve toothbrush hygiene as part of a daily oral health routine,” he said.
Price and availability
The Whites Beaconsfield UV Toothbrush Steriliser is available now with an RRP of £29.99 in the UK and €32.99 across Europe.
More information can be found via the official Whites Beaconsfield website.
