London is about to turn blue. This Friday, BuzzBallz is taking over the capital’s Southbank with a giant 10ft gacha machine to celebrate the UK arrival of its newest – and boldest – flavour yet: Berry Cherry Limeade.
Landing for one day only on 27 February 2026, the larger-than-life installation promises spontaneous prizes, exclusive merch and even the chance to win a £5,000 cash jackpot.
A One-Day-Only Pop-Up on the Southbank
The pop-up will appear at Observation Point, Southbank (SE1 9PP) from 12pm–7pm, inviting fans to twist, play and “grab life by the ballz” in true BuzzBallz style.
Inspired by the classic Japanese capsule toy concept, the oversized gacha machine will be packed with more than 4,000 prizes, including:
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Samples of the brand-new Berry Cherry Limeade flavour
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Limited-edition BuzzBallz merchandise
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Instant win prizes
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One ultimate £5,000 ‘Big, Blue and Ballzy’ cash prize
No waiting lists or complicated mechanics — just instant, high-energy fun in the heart of London.
Meet Berry Cherry Limeade
The blue-carpet rollout marks the official UK launch of Berry Cherry Limeade, the latest addition to BuzzBallz’s iconic ready-to-drink cocktail range.
The flavour blends:
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Bright cherry
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Bold blue raspberry
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A zesty lemon and lime finish
Designed for on-the-go cocktail lovers, the new release adds a vibrant twist to the brand’s distinctive spherical drinks.
Jess Scheerhorn, President of the BuzzBallz Business Unit at Sazerac, said:
“Spontaneous fun is at the heart of BuzzBallz, and what better way to celebrate than with what might be the biggest-ever gacha machine? We know the UK has been waiting for the full roll-out of Berry Cherry Limeade — you spoke, and we listened. It’s time to grab life by the fruity ballz, London.”
BuzzBallz in the UK: A Fast-Growing RTD Favourite
Founded in 2009, BuzzBallz has grown into the #1 selling single-serve premixed cocktail brand in the U.S., known for its unmistakable round shape and bar-strength recipes.
Since launching in the UK in 2022 — with distribution taken on by Sazerac in early 2024 — the brand has rapidly expanded its footprint across major retailers and off-licences nationwide.
Fan-favourite UK flavours include:
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Strawberry ‘Rita
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Tequila ‘Rita
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Chili Mango
According to Circana market data (12 weeks ending 11 May), BuzzBallz is currently the fastest-growing RTD brand in the UK among the top 50 brands by value and unit sales growth.
Berry Cherry Limeade is available nationwide now with a suggested retail price of £3.99.
You can find out more via the official BuzzBallz UK website: https://www.buzzballz.com/uki/
For updates, behind-the-scenes content and future drops, follow the brand on Instagram: https://www.instagram.com/buzzballz_uki/
