The Holloway is Mallet London’s introduction into a new evolution of runner styles for the brand, focusing on luxury lightweight comfort. This luxury sneaker also features white laces, silver foil Mallet ‘M’ logo branding on the tongue quarter and black grosgrain webbing back heel pull.
The retro runner-inspired sneaker will drop in a classic monochrome colour-way to kick off the Holloway legacy on Wednesday 1st March for £175.00.
“The Holloway represents the long road we used to have to walk down from Highbury if we got kicked off the back of the 271 bus on the way to school. When we developed this silhouette I focused on comfort first, just what I needed when walking down that long road.”
Tommy Mallet, Creative Director and co-founder
The launch video showcases a Londonder walking through the streets of North London, through Holloway Road and beyond.
The curved lines that flow through the silhouette follows the shape of the peak of the Gherkin skyscraper in the city of London. Black sporty single layer underlays this retro running inspired sneaker, for technical aspect spot the silver leather look midlays. For a monochrome finish of the upper, a stylish off-white leather look overlay and moulded quarter overlays.
The Holloway Runner is available from the 1st March at midday, RRP £175.00
