G-SHOCK has officially linked up with West London’s own Central Cee for one of the year’s most anticipated collaborations — the G-SHOCK x Syna 6900. Merging the iconic toughness of the 6900 with the sleek aesthetic of Syna, Central Cee’s own brand, this limited-edition drop lands in November 2025.
As G-SHOCK’s European ambassador, Central Cee has redefined what the brand’s trademark durability looks like in modern streetwear. Now, the partnership steps up a level with a design that blends British heritage, global influence, and signature flair.
Reimagining an Icon
The collaboration sees Central Cee reinvent his personal favourite model — the G-SHOCK 6900. Inspired by “a life in motion,” the timepiece features a rich Bordeaux red finish, paying homage to the deep tone of old British passports. Every detail nods to Cench’s journey — from sold-out tours across continents to his roots in West London.
The watch includes the Syna logo engraved on the case back, with a hidden logo revealed on the dial when illuminated by the backlight — a subtle but striking touch that captures both brands’ creative DNA.
“I’ve rated G-SHOCK from day one. The 6900 is my go-to. I wear it most days,”
Central Cee
Resilience Meets Style
The G-SHOCK x Syna collab embodies resilience, individuality, and timeless style — all values that have defined both the brand and the artist. As Jonny Erazo, Head of UK B2C Marketing at G-SHOCK, explains:
“Fans have been waiting on tenterhooks for this, and we’re excited to unveil the next stage of our partnership with Central Cee through his Syna brand. He embodies everything G-SHOCK stands for — resilience, creativity, and shaping culture — and he’s now telling his own story through an icon he’s worn since childhood: the 6900.”
When and Where to Buy
The G-SHOCK x Syna 6900 officially drops in November and will be available through select UK retailers and the official G-SHOCK website. Stay tuned for campaign updates and launch events across social media at @gshock_uk.
