This September, Londoners can enjoy a slice of Brooklyn, with Brooklyn Brewery‘s limited-edition collaboration with cult-favourite Yard Sale Pizza, inspired by the flavours of Brooklyn’s iconic pizzerias.
Launching on 3rd September for one month only, this exclusive release is serving up ‘The Notorious P.I.E.’ – a bold creation, intertwining the unmistakable flavours of Brooklyn-style pizza with Yard Sale Pizza’s award-winning craft. A true taste of Brooklyn with a twist, the collab will be available at all of Yard Sale Pizza’s 14 London shops for dine in, collection, or delivery to home or one of Yard Sale’s 160+ pub partners.
Inspired by the borough that both Brooklyn Brewery and its legendary Brewmaster Garrett Oliver call home – and by its iconic pizzerias, this exclusive Yard Sale Pizza recipe was crafted in collaboration with Garrett himself, bringing his personal touches and the rich, diverse flavours of Brooklyn to every bite.
The slice of Brooklyn starts with a tomato and fior de latte base, layered with vodka sauce – a delicious Italian American twist. Topped with sliced chorizo and a kick of red chilli flakes, parmesan and oregano – a non-negotiable on every NYC slice, according to Garrett –finished with fresh basil, it’s the ultimate match for a craft brew.
A vegetarian option will also be available, featuring romano and peppadew peppers in place of the chorizo, just like the ones Garrett grows in his own garden. A little taste of Brooklyn, fresh from the source.
Since 1994, Oliver has led brewing at Brooklyn Brewery and earned a reputation as one of the most influential voices in the craft beer world. Known for his groundbreaking work at the Brooklyn restaurant The Four Horsemen and his book ‘The Brewmaster’s Table’, a must-read guide to pairing beer with food, this exciting collaboration echoes his flavour-first philosophy to London in the most delicious way: on pizza.
Customers can purchase the ‘Brooklyn Bundle’, which includes an 18-inch pizza and two beers, Brooklyn Brewery’s The Stonewall Inn IPA – a fresh, lively, and proud classic session IPA that’s a brilliant introduction to the bold flavour and craft Brooklyn Brewery is known for. Plus, Yard Sale Pizza customers have the chance to win free beer by tagging Brooklyn Brewery on Instagram.
Speaking on the collaboration, Garrett Oliver said:
“This collab with Yard Sale is our shout out to the great slice shops of Brooklyn – big flavours, lots of laughs and that eye-opening spark when an awesome beer meets a slice that’s coming correct. We can’t wait for people to grab a bite (and pint) of the action.”
He added,
“Pizza and beer just naturally belong together, and when it’s done right, it’s pure magic. That’s why The Stonewall Inn IPA is the perfect partner for this pizza – it just brings the whole experience to life.”
This collaboration arrives amid a landmark year for Brooklyn Brewery, following the launch of five new products hitting UK shelves, and their beers taking centre stage as the official beer partner for Pride in London and some of the UK’s biggest music festivals.
Yard Sale Pizza, voted London’s Favourite Pizza in Time Out’s inaugural Clash of the Slices in 2022, has built a reputation for culturally relevant collaborations with high-profile names across food, entertainment, and pop culture – from Loyle Carner and Amelia Dimoldenberg to Ottolenghi Test Kitchen and Major League Baseball. This latest partnership with Brooklyn Brewery continues that momentum, combining authentic storytelling, creativity and exceptional flavour in a way that resonates with cult-loving pizza fans.
Nick Buckland, Co-founder & Director at Yard Sale Pizza, added:
“We’ve always loved the scene over in New York, and it’s been great to create a brand new pizza inspired by what’s currently happening over there. Beer and pizza are the ultimate duo, so we’re genuinely excited about this collaboration.”
The limited-edition pizza will be served in a custom-designed box by London-based artist Patrick Schmidt, recognised for his playful, eye-catching pieces.
The launch kicks off with an exclusive Pizza & Pints Party at Yard Sale’s partner pub, Howl at the Moon in Hoxton, on 3rd September, offering fans and media the first bite of the collaboration. Expect a buzzing atmosphere with Brooklyn beers flowing and endless slices to feast on.
Don’t miss your chance to try it – available from 3rd September to 30th September only. Order online, visit your local Yard Sale, and raise a slice (and a pint) to Brooklyn.
