NICE make great tasting wine from wineries they love. The female-led team is innovating with formats, making wine more inclusive and less intimidating, and bringing a fresh outlook to the industry.
Whether you’re after a perfectly portioned canned wine for the train, a boxed wine for picnicking season or as a Mother’s Day Gift, or perhaps you’re after a low ABV wine when you’re in for a session, they make it for whenever you want it. NICE is currently launching their first Sparkling Wine into Sainsbury’s stores in 200ml cans, the dry, crisp and sparkly vegan white wine, a Spanish Airén from La Mancha, Spain, stands at an easy drinking 10% ABV (from £2.50).
THE WINE:
● NEW NICE Session Sauvignon Blanc (3.4% ABV)
o Made with Sauvignon Blanc grapes, this is Session Wine is dry, crisp, fresh with a little wink of tropical citrus
● NEW NICE Session Merlot (3.4% ABV)
o Made with Merlot grapes this Session Wine is juicy, fruity, and smooth with a little flash of spice
● NICE Sparkling White Wine (10% ABV)
o Dry, Crisp and Sparkly: a Spanish Airén from La Mancha, Spain, with extra party appeal
● NICE Sauvignon Blanc (11.5% ABV)
o Dry, crisp, with a wink of peach: a classic French white from the Cotes de Gascogne region
● NICE Pale Rosé (11% ABV)
o A crisp, dry and proudly pale rosé from South of France, just outside Montpellier
● NICE Malbec (13.5% ABV)
o Juicy, darkly fruity and wicked depth, his medium bodied wine hails from Argentina in the foothills of the Andes
● NICE Merlot (13.5% ABV)
o Juicy, darkly fruity and as smooth as your best one-liner. This french Merlot will charm your friends given half a sip
NICE Sessions – Available from NICE direct
2024 sees NICE launch their first ever, lower ABV Session Wine, available exclusively from the NICE website and to the on trade in 75cl bottles. NICE Session Wine has been created to offer consumers the choice to moderate more easily. Beer drinkers are familiar with session lagers and IPAs, now, thanks to Future Wine Company NICE, wine is now Sessionable too. The 3.4% ABV NICE Session Sauvignon Blanc and NICE Session Merlot means that if you fancy three glasses of wine, you’ll have imbibed the strength of just one glass of wine. And what’s more, NICE Session has been developed to taste like a full-strength wine, not compromising on the taste profile and mouthfeel you’d expect from your favourite wines. Made with Sauvignon Blanc grapes, NICE’s White Session Wine is dry, crisp, fresh, with a little wink of tropical citrus. Made with Merlot grapes NICE’s Red Session Wine is juicy, fruity, and smooth, with a little flash of spice.
NICE CANNED WINE – Available from Sainsburys, Amazon & Ocado
NICE put their favourite Sauvignon Blanc, Pale Rosé, Merlot in 187ml cans (RRP £3). It’s wine without intimidation and pairs well with whatever. Each of the wines are vegan and the cans are light, fast-chilling and 100% recyclable, forever. Prefer to shop indie? NICE is the fastest growing canned wine brand in the UK and the largest independent brand in still canned wine, found at over 4000 outlets around the country.
NICE BOXED WINE – Available from Amazon & Ocado
Find the NICE trio in a new Boxed Wine format (RRP £21.50); equal to three bottles, nine cans, or 18 small glasses of wine, which lasts longer in a box (as it won’t oxidise and go iffy) staying fresh for six weeks after opening. Just unleash the tap for your quick-one-wine, cosy-wine, whatever tickles your fancy wine. The box and bag are fully recyclable, so pop it in the recycling and give it the chance of a brand-new life.
NICE CANNED SPARKLING WINE – Available from Sainsburys
Launched in June 2023 to the on trade Sainsbury’s this Autumn, NICE’s new Sparkling White Wine (RRP £2.50 per 200ml can) is dry, crisp and sparkly vegan and it’s an easy drinking 10% ABV.
ABOUT NICE:
NICE is founded by two South London based entrepreneurs with a background leading some of the most successful and innovative food startups in Britain, Lucy Busk (ex Co-Founder of Cuckoo bircher muesli and Ananas Consulting) and Jeremy May (ex Propercorn and Vita Coco). This depth of experience gave the pair the confidence and know-how to achieve £300,000 of investment from angel investors prior to launch. Key players in this investment are Cassandra Stavrou and Ryan Kohn of Propercorn; more recent notable investment has come from Grace Beverly, social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy.
Find NICE on social media:
● TikTok: www.tiktok.com/@drink_nice
● Instagram: www.instagram.com/drinknice
● Twitter: www.twitter.com/drink_nice
● Facebook: www.facebook.com/nicedrinksuk
