This Father’s Day, Buffalo Trace, the flagship bourbon from the award-winning Buffalo Trace Distillery, is celebrating the father figures who stand strong by rewarding them with the ultimate BBQ and Bourbon experience. From the 31st of May, loved ones will be able to enter their father figures in a competition to receive their very own home bar packed with a range of Buffalo Trace’s crafted whiskies, as well as a Traeger BBQ and a BBQ Kit from Lidgates, a fifth generation family run butchers.
For Father’s Day, Buffalo Trace is asking fans to share on either Instagram here or Facebook here with the reasons why their father figure deserves to be entered for a chance of winning in five words. Winners won’t have to lift a finger, as a two-person team** will head to their garden to install the bar in their back garden ahead of Father’s Day celebrations on the 20th June.
As part of the campaign, Buffalo Trace has worked with renowned Butcher Jonny Farrell, who has provided the perfect BBQ recipes for people to try at home, alongside a Buffalo Trace Old Fashioned cocktail.
He has showcased the great ways in which you can use the Buffalo Trace glaze to create an unforgettable BBQ, as well as some handy tips to make the perfect Old Fashioned.
Drew Hodges, Buffalo Trace Distillery marketing director, said: “Aging fine bourbon takes time, so we appreciate the importance of taking time to slow down, savor life and those around you. This Father’s Day, we wanted to bring back the opportunity to provide people with a bar to enjoy a drink on us, in the comfort of their own home. Celebrating the people around you is vital, and we want people to give thanks to the fathers (and mothers) who have always stood strong.”
Jonny Farrell said: “This campaign gives people a chance to nominate those who have stood strong this year; and being a father myself, I know there’s nothing like ‘me time’ to focus on making a Buffalo Trace Old Fashioned or cooking on the BBQ. I hope that people will be pleased with this ultimate Father’s Day bar experience and the Buffalo Trace inspired BBQ recipes I’ve created for them and enjoy some time with their families come June.”
Buffalo Trace Distillery has been making bourbon whiskey the same way for more than 200 years. In tribute to the mighty buffalo who once carved paths through the wilderness and the rugged, independent spirit of the pioneers who followed them, Buffalo Trace Kentucky Straight Bourbon Whiskey was born.