As summer arrives and Brits look to make the most of longer days and warmer weather, Wasabi Sushi & Bento has unveiled a new initiative designed to encourage workers to step away from their desks and enjoy lunch outdoors.
The popular sushi chain has launched British Sushi Time (BST), a campaign aimed at helping people reclaim their lunch breaks, spend more time socialising, and swap “al desko” dining for alfresco eating.
Brits Still Spending Lunch at Their Desks
Despite the nation’s enthusiasm for summer activities, many workers are still missing out on valuable time outdoors during the working day.
According to research sourced via YouGov, nearly half (46%) of UK workers typically eat lunch at their desk or workplace, highlighting the gap between how people want to spend their breaks and the realities of modern working life.
With lunch hours increasingly squeezed between meetings, deadlines and overflowing inboxes, stepping outside for a proper break has become more intentional than ever.
Introducing the Sushi Alfresco Meal Deal for Two
At the heart of Wasabi’s British Sushi Time campaign is the new Sushi Alfresco Meal Deal for Two, created specifically for sharing with friends, family members or colleagues.
Priced at £22, the deal includes:
- Any two large sushi sets
- Any two onigiri
- Any two bottles of water
At just £11 per person, the offer provides an affordable alternative to the traditional desk lunch and is designed to encourage people to spend more time outdoors together.
Free Sushi Deal Available on International Sushi Day
To celebrate International Sushi Day on 18 June, Wasabi is giving customers the chance to enjoy the Sushi Alfresco Meal Deal for free.
Fans who visit participating Wasabi stores between 11am and 3pm dressed in salmon pink with a friend will be eligible to claim the limited-edition meal deal at no cost.
Whether it’s a subtle pink accessory or a full-on coordinated outfit, Wasabi is encouraging customers to embrace the theme and enjoy a summer lunch in the sunshine.
Wasabi Encourages More Social Lunch Breaks
Commenting on the launch, Mays Elansari, Marketing Director at Wasabi, said:
“Brits are obsessed with making the most of summer, but too often that ‘hour in the sun’ ends up spent at our desks. There’s a real gap between what we intend to do and what we actually do at lunchtime. That’s why we created the Sushi Alfresco Meal Deal for Two to help close that gap, giving people a simple excuse to step away from their screens, head outside and properly enjoy lunch together.”
When Is the Meal Deal Available?
The Sushi Alfresco Meal Deal for Two will be available in participating Wasabi stores from 18 June until 4 August.
The promotion forms part of Wasabi’s wider mission to encourage people to make the most of the summer season, connect with others and enjoy quality food away from their desks.
For full details, participating locations and terms and conditions, visit the official Wasabi website at https://www.wasabi.uk.com.
You can also follow Wasabi on social media:
- Instagram: https://www.instagram.com/wasabiuk
- Facebook: https://www.facebook.com/Wasabi.sushibento.uk
- TikTok: https://www.tiktok.com/@wasabi_uk
