Vevo, the world’s leading music video network, announces the release of J Balvin’s Official Live Performance of “Ganster,” off his new album, Rayo. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Vevo and J Balvin have a long history of working together. In 2015, he performed “Sola,” “Ginza,” “6AM,” “Sin Compromiso,” “Yo Te Lo Dije” and “Ay Vamos” for Live in the Year at Vevo, and in 2020, he released Official Live Performances of “Azul, “Negro,” “Rojo” and “Amarillo.” 2022 saw the release of his Official Live Performances of “Ganas de Verte,” “Suerte,” “Que Locura” and “Fantasías.”
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
J Balvin closely collaborated with Vevo’s team to create a full bespoke set to showcase his talents within the deep cultural and architectural history of Mexico City. Shot in El Centro, the oldest part of the city, “Ganster” sees Balvin clad in all black serenading viewers in a dimly-lit space reminiscent of an underground Bat Cave. Entering through a doorway bathed in bright yellow light, he weaves between red-tinted columns that guard the structure’s walls built from locally sourced volcanic stone.
“We’re thrilled to partner with J Balvin for this very special performance of “Ganster,” in celebration of his new album, Rayo,” says JP Evangelista, SVP, Content, Programming and Marketing, “We’ve had the privilege of amplifying Balvin’s creative vision for nearly a decade, and are so excited to further our collaboration by blending his culture-defining sound with the rich cultural and architectural history of Mexico City. By shooting this video in El Centro, we were able to capture the juxtaposition between the old and the new: the oldest part of the city, and the sound of J Balvin’s new music.”
ABOUT VEVO
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
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