The Londoner, the world’s first super boutique hotel, is delighted to announce its partnership with acclaimed British bridalwear designer and founder of Halfpenny London, Kate Halfpenny, for this year’s festive tree. This collaboration reflects the hotel’s commitment to offering unique, memorable experiences, married with Halfpenny’s signature bridal aesthetics, creating a stunning centrepiece that celebrates both the magic of weddings and the joy of the holiday season.
Known for providing a contemporary yet timeless destination for couples to create their perfect day, from intimate ceremonies to grand ballroom affairs, The Londoner has found a kindred spirit in Kate Halfpenny. The resulting festive tree promises to be a truly unique focal point, inviting guests to experience the magic of the season through the lens of a fairytale winter wedding.
Taking centre stage in the hotel’s lobby from Thursday 7th November, the tree will showcase Halfpenny’s distinctive design ethos. Oversized bows, crafted from repurposed bridal fabric offcuts, will adorn the tree, embodying both The Londoner’s commitment to sustainability and Halfpenny’s dedication to conscious design.
In a playful twist on tradition, Halfpenny has replaced conventional baubles with chic monochrome disks inspired by gold coins – a clever nod to her own name. These hand-drawn paper renderings add an artful edge to the overall design, perfectly complementing The Londoner’s curated eclectic style.
Located on the South-West corner of Leicester Square, The Londoner is perfectly positioned for guests to be at the heart of the city’s festive celebrations. By bringing the drama and elegance of West End life to its iconic Christmas tree this year, The Londoner continues to deliver the very best of luxury, style, and glamour in the capital.
For the occasion, The Stage, The Londoner’s Champagne Bar in the hotel lobby, has also partnered with London perfumer and master of fragrance storytelling, Miller Harris, to artfully translate their Secret Gardenia bridal fragrance into taste. The two limited-edition cocktails bring the perfume’s luxuriously heady floral and citrus notes to list, creating the perfect drinks to enjoy beside the Kate Halfpenny Christmas tree.
The Londoner will host an exclusive unveiling Champagne reception with Kate Halfpenny on Thursday 14th November, as part of its exciting programme of festive celebrations and activations. This collaboration between The Londoner and Kate Halfpenny promises to deliver a truly memorable moment in the heart of London, blending bridal elegance with festive charm.