Ted Baker is entering a new chapter with the launch of Ted by Ted Baker, a new menswear collection designed to reinterpret British style for a new generation.
Launching exclusively in the US at Macy’s, the debut Fall 2026 collection brings together elevated wardrobe staples, contemporary silhouettes and premium fabrics, drawing inspiration from the creativity, craftsmanship and culture of London.
Ted by Ted Baker: British Style With a Modern Twist
The first collection, titled London in Motion, takes inspiration from the energy of modern London and its thriving creative scene.
Rather than simply recreating traditional British menswear, Ted by Ted Baker takes a more relaxed approach to familiar wardrobe staples. The collection includes functional outerwear, tactile knitwear, refined shirts, polos, trousers and everyday essentials designed to work across different parts of modern life.
The result is a versatile wardrobe that can transition from the office to travel and everyday occasions without sacrificing style.
A Contemporary Take on British Menswear
At the heart of Ted by Ted Baker is the idea that British style is about perspective rather than simply where you are from.
The collection combines the craftsmanship and heritage associated with Ted Baker with more contemporary, relaxed proportions. Pieces are designed to feel timeless while still reflecting how men dress today.
“Our vision for Ted by Ted Baker was to create a menswear collection that feels authentically British while speaking to today’s global consumer,” said Gina Ottomanelli, Senior Director, Creative Design at ULAC.
“The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It’s about timeless style, individuality and clothing that fits naturally into everyday life.”
Inside the London in Motion Collection
The Fall 2026 collection features a sophisticated colour palette inspired by London’s architecture, galleries and green spaces.
Deep navy sits alongside weathered neutrals and rich earthy tones, while unexpected pops of colour add personality to otherwise understated looks.
The range includes:
- Outerwear
- Knitwear
- Button-down shirts
- Polos
- Trousers
- Shorts
- Everyday wardrobe essentials
Premium fabrics and relaxed silhouettes give the collection a polished but effortless feel, with each piece designed to work as part of a versatile modern wardrobe.
When and Where Can You Buy Ted by Ted Baker?
The Ted by Ted Baker Fall 2026 collection launched on August 14, 2026, and is available at Macy’s stores across the US as well as online.
For shoppers looking to explore the latest collection, visit Macy’s.
You can also find out more about the brand through the official Ted Baker website.
The Next Chapter for Ted Baker
Founded in 1988, Ted Baker has built its reputation around distinctive British fashion, quality craftsmanship and a playful sense of personality. The brand has since expanded beyond clothing into accessories, footwear and a wider lifestyle offering.
With Ted by Ted Baker, the brand is now looking to bring those recognisable British design codes to a new generation, combining its heritage with a more contemporary approach to menswear.
For fashion fans looking for modern British menswear, the Fall 2026 collection offers a fresh interpretation of the classic Ted Baker aesthetic — one built around versatility, individuality and effortless style.
