Paris Saint-Germain is bringing its creative universe to the UK capital this February with Ici C’est Paris La Maison London, an immersive, multi-storey cultural hub landing just off Oxford Street.
Running from 11–15 February at 14 Cavendish Square, the free-to-enter experience places sport, fashion, art and Parisian lifestyle under one roof — offering Londoners a rare chance to step inside the world of one of football’s most influential clubs.
Find full programme details via the official site: https://www.psg.fr/en/icp-london
An immersive Paris Saint-Germain experience in the heart of London
Located just moments from the Club’s Official PSG Store on Oxford Street, Ici C’est Paris La Maison takes over a traditional London townhouse, transforming it into a four-floor experiential space designed to reflect the Club’s identity beyond football.
The name itself references one of PSG supporters’ most iconic chants — Ici C’est Paris — a phrase that has become synonymous with the Club’s history, ambition and global fan culture.
Open daily from 10am to 6pm, the space is free to access, with selected experiences available via prior registration.
Where sport, culture and lifestyle collide
Blending Parisian art de vivre with London’s creative energy, La Maison has been conceived as a living laboratory — a place where movement, music, design and gastronomy intersect.
Ground Floor: Training, movement and immersive art
The Ground Floor sets the pace with The Training Room, reimagining elite pre-match rituals through breathwork, movement and recovery. Expect everything from Run Club warm-ups and high-intensity training sessions to accessible fitness classes and kids’ yoga, suitable for all ages and abilities.
Alongside this, The Culture Lab hosts an interactive art installation created exclusively for La Maison by a globally recognised movement specialist.
Floor One: Parisian café culture and exclusive drops
Floor One celebrates the art of living with the Ici C’est Paris Café, serving curated coffee and patisserie inspired by classic Parisian savoir-faire.
Visitors can also explore the Paris Saint-Germain Concept Store and Sneaker Lab, where exclusive collaborations and limited-edition merchandise will drop throughout the week — a must-visit for collectors and fashion fans alike.
Floor Two: Music, conversation and creative exchange
Designed as La Maison’s cultural heartbeat, The Lounge captures the ongoing dialogue between Paris and London. The space will host a rotating programme of DJs, musicians and artists, alongside talks and workshops spanning music, design, art, comedy and poetry.
It’s a space rooted in community, conversation and creative exchange — reflecting PSG’s growing influence across global culture.
Floor Three: Private dining and chef-led tastings
For those seeking something more intimate, Floor Three offers a registration-only tasting room, hosting private dining moments curated by chefs from both sides of the Channel. Menus have been created exclusively for La Maison, blending French and British culinary influences.
A global concept with Paris at its core
First unveiled in Los Angeles during the 2025 Club World Cup, and later expanded with Ici C’est Paris Park in Doha, La Maison reflects Paris Saint-Germain’s ambition to connect with fans worldwide through immersive, culture-first experiences.
London now becomes the latest city to host the concept — reinforcing PSG’s ability to establish a lasting presence in the world’s leading cultural capitals.
“Paris lies at the heart of the Paris Saint-Germain identity. It is a constant source of inspiration that fuels our creativity and our openness to the world,” says Fabien Allègre, Chief Brand Officer of Paris Saint-Germain.
“With Ici C’est Paris La Maison London, we bring this identity to life through a place of creation and sharing.”
Paris Saint-Germain’s growing presence in the UK
Paris Saint-Germain continues to deepen its connection with British fans, including:
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Becoming the first non-British sports club to open an official store in London (September 2023)
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PSG Club London, founded in 2008, now boasting over 150 members
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14 PSG Academy training sites across the UK, with more than 1,500 registered players this season
Learn more about the Club at https://www.psg.fr.
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain is France’s most successful football club and was crowned UEFA Champions League winners for the first time in 2025. Under Qatar Sports Investments ownership since 2011, PSG has evolved into a multi-sport institution spanning men’s and women’s football, handball, judo and Esports.
With a global fanbase exceeding 500 million and collaborations with brands such as Jordan, PSG has become a cultural icon operating at the intersection of sport, fashion and entertainment. The Club continues to shape the future of modern sport through innovation, performance and global cultural impact.
