TCL has once again cemented its position as a leader in human-centric display innovation, with the TCL NXTPAPER 70 Pro smartphone receiving the Eye-Care Display Technology Gold Award at the 2025–2026 Global Top Brands Awards, held during CES 2026.
The accolade is TCL’s latest major recognition in a growing list of global awards, reinforcing the brand’s long-term commitment to eye-friendly technology under its “Technology for Good” philosophy. Alongside the Gold Award, the NXTPAPER 70 Pro also picked up honours at the 2026 CES Picks Awards and received multiple commendations from leading international tech media outlets.
A Standout Year for TCL at CES and Beyond
The Global Top Brands Awards, founded by International Data Group (IDG) and supported by International Data Corporation (IDC) and trade publication TWICE, celebrate brands that demonstrate excellence in technological innovation and global market growth. Winners are selected through a rigorous evaluation process, recognising companies shaping the future of consumer technology.
TCL’s success at CES 2026 continues an impressive awards streak. TCL NXTPAPER smartphones previously won CES Innovation Awards in both 2024 and 2025, as well as the 2025 IFA Innovation Award, placing the brand firmly among the most consistently recognised display innovators in the industry.
What Is NXTPAPER and Why It Matters
Originally introduced in 2021, NXTPAPER was designed to tackle one of modern technology’s biggest problems: prolonged screen use and eye fatigue. Now in its fourth generation, NXTPAPER 4.0 represents TCL’s most advanced eye-care solution to date.
The technology integrates seven core eye-care innovations across both hardware and software, working together to reduce harmful blue light, minimise glare, and deliver more natural brightness and colour accuracy. Its continued recognition at CES and IFA, two of the world’s most influential technology exhibitions, highlights growing industry validation of TCL’s long-term vision for healthier digital viewing.
TCL NXTPAPER 70 Pro: Eye Comfort for Everyday Digital Life
With the NXTPAPER 70 Pro, TCL is expanding its eye-care display technology to a wider audience. The smartphone is engineered to provide all-day, day-to-night viewing comfort, whether users are scrolling outdoors in bright sunlight or reading indoors in low-light environments.
The device intelligently adapts to both ambient lighting conditions and the user’s natural circadian rhythm, offering a stable, soothing visual experience designed to reduce eye strain during prolonged use. Unlike traditional glossy smartphone displays, NXTPAPER maintains true-to-life clarity and colour accuracy without distracting glare or harsh reflections—even under intense lighting.
For users who spend hours on their devices, the NXTPAPER 70 Pro positions itself not just as another smartphone, but as a more sustainable and eye-conscious way to stay connected.
Making Eye-Care Technology More Accessible
A key part of TCL’s strategy is making certified eye-care displays more widely available. By bringing NXTPAPER technology to more affordable and accessible devices, TCL aims to advance its vision of “NXTPAPER for All”, ensuring visual comfort isn’t limited to premium price points.
As digital screens continue to dominate work, entertainment and communication, this focus on visual health feels increasingly relevant—especially as conversations around screen time and wellbeing grow louder.
TCL’s Vision: Technology That Cares
As digital life becomes inseparable from daily living, TCL says it remains focused on responsible innovation—creating technology that enhances experiences while prioritising human wellbeing. From TVs and tablets to smartphones and smart home devices, the brand continues to push display technology toward healthier, smarter and more user-centric solutions.
To learn more about how NXTPAPER technology works, visit TCL’s official NXTPAPER page: https://www.tcl.com/global/en/tcl-nxtpaper-technology
For more information about TCL and its wider product ecosystem, visit the brand’s official website: https://www.tcl.com
