On April 8th, Ben & Jerry’s is throwing its annual Free Cone Day celebration, serving up free scoops of ice cream to fans around the world. During the much-loved tradition, Ben & Jerry’s aims to spread some joy across the globe, one ice cream filled cone at a time.
Last year fans showed up in record numbers, helping Ben & Jerry’s scoopers serve up over 1 million scoops of free ice cream; if you laid those cones down end to end, it would create an ice cream trail 130 kilometers long! This year we want to go just as big, giving thanks to our fans with as much joy as possible in the form of chunky, swirly flavours.
“Free Cone Day has always been about gratitude – we want to thank our fans for being the best fans in the world with free ice cream and a moment of pure joy. This year, more than ever, we’re reminded how powerful those small moments of happiness can be. We can’t wait to connect with our fans over a scoop of ice cream on the most Ben & Jerry-est day of the year!”
Dave Stever, Ben & Jerry’s CEO
Since its conception in 1979, Free Cone Day has been a way for Ben & Jerry’s to give back to the community that helped it grow from a single Scoop Shop in a renovated gas station in Burlington, Vermont, to one of the most beloved ice cream companies worldwide. What started as a simple “thank you” from co-founders Ben Cohen and Jerry Greenfield to fans for helping them survive their first Vermont winter, where average temperatures reached a record low of 14.1°F (-10°C) and the winter season snowfall set a record of 52.9 inches (134 centimeters), Free Cone Day has turned into a global celebration, with fans lining up for free scoops in more than 35 countries.
Wondering how it works? Ice cream fans turn up at participating Scoop Shops worldwide on April 8th. Join the line and dream of which flavor to choose from – there’s a flavor sure to sweeten up everyone’s day, from a classic like Cookie Dough, Chocolate Fudge Brownie and Phish Food, a Scoop Shop exclusive like Cherry Garcia, a Non-Dairy favourite like Cookies on Cookie Dough, or an ice cream with a mission like Sweet Mango Memories. Fans are encouraged to get back in line as many times as they’d like so why choose one flavor when they can try them all!
To find the nearest Scoop Shop participating in Free Cone Day on April 8th,and check opening times, visit www.benjerry.com/scoop-shops/free-cone-day.
