RIMMEL LONDON LAUNCHES NEW RANGE OF FRUITY LIP OILS

Whether you’re here for a full coverage look or indulging in the latest ‘skinimalism’ trend, one thing is for sure, we’re obsessed with lips. Introducing Rimmel London’s latest innovation, Oh My Gloss! Lip Oils – a new range of oils offering the glossy finish of a lip gloss with the moisture boost of a lip balm.

Research of 2,000 make-up obsessed Brits from cult beauty brand Rimmel London reveals Gen Z’s love for lip products with almost half (46%) declaring lips as their favourite part of their makeup routine. Two fifths (40%) said they carry a lip product with them and over half (51%) own lip oil, of which over a third (38%) carry it with them all day.

Research also revealed over a half (52%) of Gen Z are looking for make-up products that offer an added skincare benefit and nearly three fifths (56%) are after products that make them feel good as well as look good. Enter the new Oh My Gloss! Lip Oils – bursting with a lip-hugging formula of coconut oil, raspberry seed oil and passion fruit oil, along with antioxidant Vitamin E to hydrate.

Amy Wanstall, Influencer Marketing & Communications Lead at Rimmel London said:

“Our new Rimmel London Lip Oils are here to add a dose of juicy goodness to your makeup routine. Packed full of amazing ingredients, the new Oh My Gloss! Lip Oils are truly versatile and can be worn under your favourite Rimmel London lipstick or layered on top for an extra shine. We can’t wait for everyone to try them!”

To celebrate the launch, Rimmel London has partnered with bubble tea brand CUPP to launch a limited-edition menu, featuring bubble tea drinks inspired by the scents of the new lip oils (while the lip oils smell good enough to eat, they’re designed for your lips only!), as its research showed nearly half of make-up wearers (45%) feel fruity scents boost their mood.

Angharad Jackson, Brand Director at CUPP said: “We’re so excited to reveal what we’ve been working on with Rimmel London for this exciting campaign! We loved creating these bubble teas to match the Oh My Gloss! Lip Oil collection and can’t wait to share with our wonderful customers. Bubble tea matched to your Lip Oils – What’s not to love?!”

The exclusive Rimmel London X CUPP menu will be available from Wednesday 10th April at selected stores UK-wide. Flavours include:

  1. Coconut Oat Milk inspired by Clear Cloud Coconut scented Oh My Gloss! Lip Oil
  2. Watermelon Oat Matcha inspired by Pink Flush Watermelon scented Oh My Gloss! Lip Oil
  3. Strawberry Fruit Tea inspired by Berry Pink Strawberry scented Oh My Gloss! Lip Oil
  4. Pomegranate inspired by Vivid Red Pomegranate scented Oh My Gloss! Lip Oil

As part of the launch, select CUPP stores will offer the first 100 customers in each store who purchase from the Rimmel London x CUPP menu the chance to get their hands on a complimentary lip oil. Stores include:

  1. Camden – Monday 15th April
  2. Manchester – Tuesday 16th April
  3. Byres Rd, Glasgow – Wednesday 17th April
  4. Twickenham – Thursday 18th April
  5. Nottingham – Friday 19th April
  6. Bristol Cabot Circus – Monday 22nd April
  7. Brighton – Tuesday 23rd April

OhMyGloss! Lip Oil is available to purchase from Boots, Superdrug and other major retailers in store and online. The lip oils retail for £8.99.

Juicy lips just got real with Rimmel London. Live the London Look.

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