As Wimbledon enters its thrilling final week, PizzaExpress is putting its own delicious spin on one of Britain’s most iconic sporting traditions.
On Monday 6 July, the beloved pizza brand will be handing out limited edition Dough Balls, Strawberries & Cream from 10am outside its Wimbledon Village restaurant, giving lucky tennis fans a chance to sample a sweet new take on the Championships’ most famous snack.
The activation forms part of PizzaExpress’ wider summer campaign, “The (Unofficial) Balls of Summer,” celebrating its legendary Dough Balls with a series of seasonal experiences and promotions.
A Sweet Twist on Wimbledon’s Most Iconic Treat
Inspired by the classic strawberries and cream synonymous with Wimbledon, PizzaExpress has reimagined its signature Dough Balls into a dessert-worthy creation.
The limited edition dish features:
- PizzaExpress’ famous freshly baked Dough Balls
- A sweet strawberry sauce coating
- Fresh strawberries
- A generous dollop of whipped cream
- Finished with a whole strawberry on top
Designed to be both indulgent and Instagram-worthy, the dessert blends one of Britain’s favourite summer traditions with one of PizzaExpress’ most recognisable menu items.
Where to Get Them
The exclusive giveaway takes place from 10am on Monday 6 July outside the PizzaExpress Wimbledon Village restaurant, located just moments from the famous tennis grounds.
The restaurant has long been a popular stop for visitors heading to and from Wimbledon, making it the perfect location for the one-day activation.
As quantities are limited, fans hoping to get their hands on the special Dough Balls are encouraged to arrive early.
The (Unofficial) Balls of Summer
The Strawberries & Cream Dough Balls are part of PizzaExpress’ nationwide “The (Unofficial) Balls of Summer” campaign, which celebrates a packed summer of major sporting events.
Alongside the Wimbledon activation, the campaign includes special Dough Ball promotions, limited-edition flavours and the chance for customers to win free Dough Balls throughout the summer.
Why It Works
Few foods are as closely linked with Wimbledon as strawberries and cream, with hundreds of thousands of portions enjoyed during the tournament every year.
By transforming its famous Dough Balls into a playful dessert inspired by the iconic pairing, PizzaExpress is tapping into one of Britain’s most recognisable summer traditions while creating a social media-friendly moment for tennis fans and food lovers alike.
Whether you’re heading to Centre Court or simply soaking up the atmosphere around Wimbledon Village, these limited edition Dough Balls could become one of this year’s tastiest off-court attractions.
Find Out More
For more information or to book a table, visit the official PizzaExpress website: https://www.pizzaexpress.com
Planning a trip to Wimbledon? You can also find details about the Wimbledon Village PizzaExpress restaurant here: https://www.pizzaexpress.com/wimbledon
