New Balance is excited to unveil the 2025-26 Atalanta third kit, a bold new design inspired by the Atalantini.
This season’s third kit brings together tradition and modern flair, featuring an abstract execution of the iconic nerazzurri. The wave design, drawn from the club crest, closely resembles the flowing hair of Atalanta. Three dynamic diagonal lines sweep across a vivid orange backdrop, symbolising the energy and spirit of the fans who fill the stadium every matchday.
The kit is finished with matching shorts and socks, each detailed with twin horizontal bands. The front proudly frames the word “dea,” while the New Balance logo sits at the back, completing a look that is both distinctive and full of meaning. As with all New Balance kits, this design combines advanced performance fabrics and precision tailoring to ensure players stay comfortable and confident on the pitch.
This release follows the Atalanta Home and Away kits launched earlier this summer, which blends classic influences with innovative details to honour Atalanta’s unique identity. Together, the kit launches continue New Balance’s commitment to celebrating the club’s history while delivering contemporary style and quality.
“The third kit is for the fans, the soul of the club, and we wanted to create a design that embodies their passion while giving players a kit that performs at the highest level,”
Kenny McCallum, Senior Director of New Balance Football Product.
As with the rest of the 2025/26 range, the new kit incorporates New Balance’s latest performance innovations. Built with NB Dry technology, it uses advanced moisture-wicking fabrics to help players stay cool and dry on and off the pitch. Precision touches, such as breathable side panels and dimensional heat transfers, deliver a premium fit and all-day comfort.
“We are proud to unveil the third kit, a special tribute to the passion and energy of our fans. The kit, in vivid orange – a colour that embodies vitality, warmth and unity – draws inspiration from the unwavering enthusiasm of our supporters, who have always stood by the team.”
Romano Zanforlin, Atalanta BC’s Commercial and Marketing Director
The New Balance Atalanta 2025/26 Third Kit will be available to purchase from 10am CEST on www.newbalance.com and at selected Atalanta BC stores and retailers across Italy.
