London City Lionesses have dropped their striking limited-edition third kit for the 2025/26 season — a vibrant, abstract design that blends bold visual identity with the club’s fearless energy.
The release continues a landmark year for the Lionesses, who have strengthened their presence in the Barclays Women’s Super League while expanding their creative partnerships and community reach.
A Standout Kit for a Standout Season
Working in collaboration with TOGETHXR, Nike and Pro:Direct Soccer, London City Lionesses shaped a design that feels distinctly modern while staying true to the club’s foundations.
TOGETHXR’s iconic “Everyone Watches Women’s Sports” slogan receives a bespoke twist for the new season: “Everyone Watches London City.” It’s a confident nod to the club’s rapid rise after securing promotion, assembling a dynamic new squad and earning statement wins over Liverpool, West Ham, Tottenham Hotspur, Aston Villa and Everton.
A Holographic Badge and Daring Design Direction
The new third kit features a holographic club crest, cementing London City’s growing reputation for sharp, graphic-led visuals. The abstract print channels the team’s identity: bold, playful and unapologetically creative.
Designed to represent the club’s direction and personality, the kit speaks to both long-term supporters and new fans discovering a team that isn’t here to follow trends — but to set them.
Launch Campaign: A Love Letter to London’s Rule Breakers
To celebrate the release, the club launched a vibrant video campaign starring players, supporters and creators, spotlighting the rebellious and energetic community shaping the Lionesses’ future.
“Growing, Evolving, and Enjoying the Journey”
Sarah Batters, Managing Director of London City Lionesses, said:
“The third kit reflects where we are as a club: growing, evolving, and enjoying the journey. It celebrates our identity and the momentum we’re building together. On and off the pitch, we’re not afraid to do things differently, and this limited-edition kit is a great expression of that spirit.”
With the Home and Away kits selling out earlier this season, the demand for London City merchandise is showing no signs of slowing down — a testament to the club’s impact as the only independent women’s football team in the WSL.
Where to Buy
The 2025/26 third kit is on sale now (Tuesday 2 December, 10am). Fans can purchase through:
