Wilder Botanics has arrived at John Bell & Croyden, welcoming the British small-batch wellness brand into the carefully curated edit of London’s most trusted pharmacy.
Founded by naturopath and herbalist Rachel Landon alongside her husband Charlie Landon, the brand brings a deeper approach to botanical care rooted in clinical practice. Grounded in more than two decades of naturopathic experience, Wilder Botanics draws on traditional herbal knowledge while applying modern formulation techniques. Each product is made in small batches in the UK using slow-infusion methods that preserve the integrity and potency of wild-crafted, organic and responsibly sourced botanicals.
The range spans skincare, body care, bath rituals and inner-wellness support, reflecting a holistic view of health that considers both physical and emotional balance. Sustainability underpins the collection, with glass packaging, recycled materials and minimal plastic used throughout.
The Complete Botanical Ritual offers benefits of Wilder Botanics during multiple touchpoints of daily care:
- Skincare icons include the Recovery Night Oil, a rich overnight treatment designed to restore radiance using nutrient-dense botanicals, and the Phyto Radiance Day Oil, a lighter daytime formula that delivers glow through a concentrated blend of phytonutrients.
- Bath and body rituals feature the Herbal Tranquility Bath Soak, created to ease tension and quiet the mind, alongside Sacred Wash, a herb-infused daily cleanser that gently nourishes the skin while offering a grounding sensory moment.
- Inner-wellness support is addressed through a collection of herbal teas, tinctures and naturopath-crafted blends developed to support sleep, digestion, hormonal balance and emotional wellbeing.
Founded in 1798, John Bell & Croyden has spent more than two centuries balancing heritage with innovation. The modern apothecary is known for its expert guidance, curated product selection, and commitment to evidence-based health solutions. Holding a Royal Warrant to Her Majesty Queen Elizabeth II until 2022, it has long been trusted by Londoners and international visitors alike.
You can find our more about Wilder Botanics and explore the collection at John Bell & Croyden online here, and at 50–54 Wigmore Street, London W1U 2AU.
