Bourbon giant Jim Beam is bringing the thrill of Formula 1 to UK shelves with a brand-new nationwide promotion, giving fans the chance to win tickets to the highly anticipated British Grand Prix 2026.
As the Official Spirits Partner of the Cadillac Formula 1 Team, Jim Beam is tapping into the growing excitement around one of motorsport’s most talked-about new entrants. The campaign blends racing culture with the brand’s long-standing reputation for bringing people together—whether at summer parties, watch-alongs, or Bank Holiday celebrations.
How to Enter the Jim Beam F1 Promotion
UK shoppers can enter the competition by purchasing selected bottles of Jim Beam across participating retailers. Eligible products include:
- Jim Beam White Label
- Jim Beam Black
- Jim Beam Black Cherry
- Jim Beam Pineapple
Prizes include:
- Pairs of tickets to the Formula 1 Pirelli British Grand Prix 2026
- Official Jim Beam x Cadillac Formula 1 Team merchandise
- Jim Beam cocktail kits
Each retailer will offer up to five pairs of Grand Prix tickets, alongside additional prizes.
Participating retailers and dates include:
- Tesco: 24 March – 28 April
- Sainsbury’s: 8 April – 28 April
- Co-op: 22 April – 12 May
- Morrisons: 29 April – 26 May
- Amazon: 1 May – 31 May
Shoppers are encouraged to check in-store displays or retailer websites for full entry details, terms, and conditions. Entrants must be UK residents aged 18 or over, and some retailers may require loyalty membership for entry.
A 90-Year Legacy Behind the Partnership
While the collaboration may feel fresh, the connection between Jim Beam and Cadillac runs deep. The story dates back nearly a century to the brand’s founder, Jim Beam, who famously transported a jar of his proprietary yeast—the key to the bourbon’s signature flavour—in his Cadillac each evening to protect it during the threat of Prohibition and distillery fires.
Today, that legacy continues with Fred Noe, Jim Beam’s seventh-generation master distiller, who still drives a Cadillac as a tribute to the brand’s history.
This partnership isn’t just about sponsorship—it’s about heritage, craftsmanship, and a shared commitment to performance and precision.
Bringing Race Day Home: Easy Jim Beam Cocktails
To extend the Formula 1 experience beyond the track, Jim Beam is also encouraging fans to recreate race-day vibes at home with simple cocktail recipes.
- Jim Beam & Lemonade
A refreshing classic—just add 35ml Jim Beam White Label to a tall glass of ice, top with lemonade, stir, and garnish with a lemon slice. - Kentucky Sunrise
Mix 35ml Jim Beam White Label with orange juice, then slowly add grenadine for a layered sunrise effect. Garnish with orange or cherry. - Jim Beam Pineapple & Lemonade
Combine 35ml Jim Beam Pineapple with lemonade over ice, garnish with pineapple or lime—or swap lemonade for pineapple juice for a tropical twist. - Jim Beam Pineapple Colada
Blend Jim Beam Pineapple with pineapple juice and coconut cream for a smooth, summer-ready cocktail.
A Summer of Racing and Celebration
With the campaign running from March through to July, Jim Beam is positioning itself at the centre of summer celebrations—linking the adrenaline of Formula 1® with shared moments among friends.
For motorsport fans and casual drinkers alike, the promotion offers a unique chance to experience one of the UK’s biggest sporting events live, while enjoying a taste of bourbon heritage at home.
