JD, the leading global retailer of sports fashion and lifestyle, reveals the opening of its biggest store ever at Manchester’s Trafford Centre – a landmark moment for the brand and the city it proudly calls home. JD’s new flagship isn’t just a store — it’s a statement. Fuelled by the unstoppable energy of youth and JD’s Forever Forward mission, Manchester Trafford Centre is where sport, fashion, music, and culture collide to push boundaries and shape what’s next. Delivering world-class shopping experiences that will serve the community and redefine what’s possible.
Since opening its first store in Bury, Greater Manchester in 1981, JD has remained at the forefront of sport and style. The launch of the new flagship store will continue to propel youth culture forward, with groundbreaking releases, creative partnerships and cutting-edge cultural experiences. Located in one of the UK’s most iconic shopping spots, JD’s biggest ever storefront will turn heads.
As shoppers step inside, they’ll find the hottest drops from global sportswear giants such as Nike, adidas, On Running and PUMA – plus JD brand exclusives from Unlike Humans and more. This is the ultimate destination for fresh fits and exclusive flex.
What’s on opening weekend – Saturday, 7th June, from 10am
Eight-time Olympic gold medallist and world record holder Usain Bolt will be officially opening the store with Beta Squad — with select fans having the rare opportunity to showcase their running skills in front of the fastest man on the planet. Lucky shoppers will be put into teams to race for prizes and will also be given the chance to try their hand at beating Bolt’s record time on the Puma Nitro 100 metre sprint challenge. Beta Squad will be in the store throughout the opening morning, bringing their energy and humour live and direct.
Nike is bringing serious heat with the ‘Nike AM95: The Vault’: For a limited time, sneakerheads can get their hands on sold-out OG Heat product. On Saturday 7th June, at exactly 1:10PM — a throwback to the cherished nickname “110s” — fans will get the chance to cop a pair of new kicks, with the OG Mandarin up for grabs on Saturday. A limited run of the OG Pink Foam will also be available from when the doors open at 10am (whilst stocks last).
All weekend, expect Crep Protect demos and giveaways, and to top it all off, Unlike Humans’ iconic ice cream truck will be pulling up to keep the vibes chill and the treats flowing with matcha and vanilla mochi. And cop any Unlike Humans product and get it customised by Matt B Customs – for free.
James Air, Director of Group Acquisitions at JD, commented:
“This new store at Trafford Centre is set to be a true statement of intent. It’s our biggest, boldest space to date – and it’s happening in the city where our journey began. This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail. And JD’s opening at Trafford Centre isn’t just about creating a dynamic new shopping destination — it also brings new jobs to the area, reinforcing the brand’s ongoing investment in the local communities it serves, which is at the heart of JD’s mission.”
Simon Layton, Centre Director at Trafford Centre, said:
“We’re incredibly proud to welcome the world’s largest JD to Trafford Centre. This mammoth, flagship store is a game-changer, not just for Manchester but for retail as a whole. With expert staff on hand, immersive displays and bespoke services, the new JD store will be a destination in its own right – promising an incredible in-store experience.”
This is more than just a store opening — it’s a whole new benchmark in retail. Don’t miss out on the ultimate shopping experience.
Address:
JD Sports, Trafford Centre, 48 Regents Crescent, Manchester, M17 8AP
Trading Hours:
- Mon – Fri 9am – 10pm
- Sat – 9am – 9pm*
- Sun – 11.30pm – 6pm
*Opening time on Saturday 7th June: 10am
For more information about JD or to check out the latest products, visit www.jdsports.co.uk or follow JD on Instagram via @jdofficial.
