IT’S FINALLY HERE! TWIRL CARAMEL LAUNCHES NATIONWIDE

Cadbury has today revealed that it’s latest flavour innovation from the much-loved Twirl bar collection, Twirl Caramel, will be available in stores nationwide from 6th June. The new limited-edition is a tasty new take on the iconic Twirl, with delicious caramel flavours wrapped into the velvety layers of chocolate the bar is famed for.

But, with the new limited-edition bar expected to be extremely popular, the much-loved chocolate company has been trying its best to manage the number of people who can get their hands on the delicious treats. In a bid to control the hype, over the past few weeks, a series of adverts have appeared in unexpected places featuring #ControlTwirlHype, keeping the excitement limited to those eagle-eyed enough to spot them.

From a series of ads on The River Thames that were partly submerged at high tide, to a remote Welsh island and Britain’s least used train station, those lucky few who spotted the unusual ad placements have been amongst the first to try the delectable new bar before it hits shelves. And now, everyone can finally get their hands on one, whilst stocks last.

Rolling out this week, the bar is set to be incredibly popular. Shoppers will need to be quick, as Cadbury expects a twirl-wind in stores. Twirl Caramel can be found in local supermarkets, newsagents and is available via www.CadburyGiftsDirect.co.uk, RRP 69p. 

#CONTROLTWIRLHYPE

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