Global energy drinks brand Red Bull is expanding its seasonal drinks portfolio and limited edition flavours with the introduction of its new Red Bull Winter Edition.
Available in all major retailers nationwide from the 5th September, Red Bull Winter Edition marries together the flavour profiles of red Fuji apples with the spiciness of ginger and hints of brown caramel to create a crisp yet warming sensation for all palates. Red Bull Winter Edition Fuji Apple and Ginger features the same key ingredients as the original Red Bull Energy Drink, but with a unique and earthy flavour that works to revitalise body and mind.
Available in both full sugar and sugar-free, Red Bull Winter Edition also welcomes a new can design – a striking gradient design transitioning from warm red to yellow in an ombré effect. Red Bull Winter Edition has been crafted to reflect the vibrant transformation of the leaves between Autumn and Winter, from the tasting notes itself to the contemporary and updated can and wider packaging.
The new launch follows Red Bull’s previous success with its popular limited edition releases; following demand last year’s Winter Edition has now become a full time SKU Red Bull Ice Edition. Red Bull’s limited edition flavours continue to tap into its customer desires, providing consumers with a more diverse and wider offering of drinks where both creative flavours and functional energy are paired in equal measure.
