Alpro is levelling up its commitment to nutrition by adding 5 Essential Nutrients across some of its plant-based drinks and alternatives to yoghurt. To celebrate this announcement, Alpro has joined forces with pop powerhouse Zara Larsson to remix the way Brits start their morning. Zara brings her signature energy and passion for wellness to the heart of Alpro’s range of plant-based products, amplifying the brand’s commitment to healthy, conscious living.
This duet between nutrition and pop culture comes in response to new research** from Alpro revealing that 1 in 5 Brits (19%) don’t feel confident they’re getting enough essential nutrients in their diet. Whilst 81% were happy, nearly a third (28%) still admit they’re concerned they’re missing out on key nutrients, especially Vitamin D, B12, and Calcium.
Cue Alpro’s 5 Essential Nutrients: a blend of Calcium, Protein, Iodine, and Vitamins B12, D2, E, B9, B6, and B2 now featured across some of its most popular plant-based products. Whether it’s adding a splash of almond to your cereal or spooning into a soya alternative to yoghurt at breakfast, Alpro’s new range is designed to help nourish mornings and stay in tune with your health.
Speaking about her partnership with Alpro, Zara says:
“For me, self-care is non-negotiable – especially when I’m on the road touring. That’s why teaming up with Alpro just made sense – and I’ve loved their products for ages! Whether I’m grabbing a quick breakfast before rehearsals or finding a chill moment off stage, I know I’m still giving my body some of the nutrients it needs. It’s empowering to know Alpro is actually supporting me.”
Alpro’s latest innovative blend is in perfect harmony with the wellness goals of Zillennials (aged 25–34), who are the most likely to feel guilty about their breakfast habits.69% say they wish they did better with their nutrition in the mornings. With Alpro’s latest nutrient enriched lineup, that morning guilt could be a thing of the past.
Jon Ruberry, Category Marketing Director, Plant-Based Foods, Alpro, explains,
“We’re thrilled to partner with Zara Larsson. Her commitment to wellness and self-care makes her the ideal ambassador to inspire healthier lifestyles and a nutritious start to the day. Afterall, we added 5 Essential Nutrients to some of our products so that everyone can enjoy their breakfast with the added benefits* to start the day off right, just like Zara.”
The news also taps into the growing influence of social media on food choices. Nearly 1 in 5 Brits (18%) say they get their nutrition advice from online platforms, while 20% admit they’ve stuck with a food or lifestyle change they discovered online. With Zara’s massive digital following and Alpro’s commitment to accessible wellness, this collaboration is set to strike a chord with a generation hungry for simple, practical solutions.
So, whether you’re heading to work, school, or your next big gig, Alpro’s 5 Essential Nutrients are ready to help you hit the right note – starting with breakfast!
Now rolling out across UK supermarkets. For more information on Alpro’s products, visit Alpro’s 5 Essential Nutrient webpage.
