Did you know that searches around haircare peaked at the beginning of April 2021 as well as April 2020? In fact, April 2021 represented the highest search moment for haircare over the past five years. Haircare is BIG news for spring. So what are they looking for?
Over the past 90 days, searches for “how to get rid of a dry scalp” have seen a +300% uptake and it’s clear consumers are desperately seeking a scalp care saviour with searches for “scalp moisturiser UK” up by 90% and “Head and Shoulders scalp relief” up by a whopping 170%.
Head & Shoulders newest range of DERMAX PRO is the answer to consumer prayers. The shampoo, conditioner and first-ever scalp balm, act together to fortify the scalp-skin barrier, locking in moisture, and leaving the scalp feeling nourished and flake free. Unlike ordinary moisturising shampoos, the DERMAX PRO regime adds Piroctone Olamine, an active ingredient to help eliminate Malassezia, for lasting relief against dryness and flakes. The products are also enriched with Vitamin E and active Aloe which are known in the skincare industry for helping to repair, hydrate and soothe damaged skin.
BUT, don’t just take our word for it – with over 5,000 5 star reviews* and one product from the new range sold every minute in Boots** the popularity speaks for itself!
- Available from Boots – shampoos and conditioners RRP £6.00, and scalp balms RRP £9.99
- Also on offer from Tesco, save a third (shampoo and conditioner £4, scalp balm £6.99) from 6th April (for 6 weeks)
