JD Sports has revealed that the Nike P-6000 is officially the most searched-for trainer of 2025, topping the retailer’s annual Most Popular Trainers of the Year list.
Using Google search impression data from January to December 2025, JD analysed keywords linked to major trainer collections to determine which silhouettes dominated online demand. The results highlight a clear winner, with Nike’s retro-inspired P-6000 outperforming some of the biggest names in footwear culture.
Nike P-6000 Leads the Trainer Search Boom
According to JD, the Nike P-6000 generated an impressive 4.6 million search queries over the year. Its closest competitor, the adidas Samba, came in second with 3.8 million searches, confirming the continued popularity of slim, heritage silhouettes.
Following closely behind were:
-
Nike Air Force 1 – 3.3 million searches
-
adidas Spezial – 3.2 million searches
JD attributes the success of the P-6000 to its ability to balance on-trend Y2K aesthetics with everyday wearability. The design taps into the ongoing revival of retro running trainers, a trend that has dominated streetwear and fashion culture throughout 2025.
Nike itself describes the P-6000 collection as being focused on high performance and all-day comfort, making it as practical as it is stylish.
JD on Why the P-6000 Dominated 2025
Callum McGuiness, Head of Digital Trade for JD UK & ROI, commented on the trainer’s rise:
“The Nike P-6000 has truly captured the hearts of trainer aficionados this year. Its blend of retro running aesthetics and modern comfort has made it a standout choice, and the surge in demand reflects just how much customers value style and versatility. Being crowned our ‘Most Popular Trainer of 2025’ is a testament to its cultural impact and enduring appeal.”
Full Top 10: JD’s Most Popular Trainers of 2025
Rounding out the rest of the list are several familiar favourites, proving that classic silhouettes continue to drive search demand:
| Position | Brand | Collection | Search Demand |
|---|---|---|---|
| 1 | Nike | P-6000 | 4.6m |
| 2 | adidas | Samba | 3.8m |
| 3 | Nike | Air Force 1 | 3.3m |
| 4 | adidas | Spezial | 3.2m |
| 5 | New Balance | 9060 | 2.7m |
| 6 | adidas | Campus | 2.6m |
| 7 | Nike | Air Max 95 | 2.5m |
| 8 | adidas | Gazelle | 2.4m |
| 9 | New Balance | 530 | 2.4m |
| 10 | Nike | Dunk | 1.3m |
JD also highlighted strong performance from collections such as the New Balance 9060, Nike Air Max 95, and adidas Campus, all of which continue to benefit from the resurgence of archival and terrace-inspired footwear.
Where to Shop the Nike P-6000
You can explore JD’s full rankings and shop the Nike P-6000 via JD Sports’ official report: https://blog.jdsports.co.uk/most-popular-trainers-of-the-year/
You can also explore the official collections at Nike, adidas, and New Balance:
