Recently there has been a rush by food and drink companies to open restaurants and bars in the metaverse. But as fun as a virtual bar might be, you can’t actually drink anything in one. A digital beer doesn’t actually exist.
Heineken is launching its new, extra-refreshing, 4% ABV lager – Heineken Silver, and while the brew ‘virtually’ launched in the metaverse earlier this month, now it’s happening for real – and Heineken is encouraging Brits to embrace real world experiences. After all, while the metaverse might be the way we live in the future, some things have and always will be best enjoyed in the real world. Not least great beer enjoyed in great company.
To officially mark the launch of the beer, and satirically poke fun at the metaverse food and drink trend, Heineken Silver is opening the doors of the worlds first IRL metaverse bar in London – which doesn’t serve any drinks you can actually drink, of any kind.
That’s right: this genuine, real-world pop-up is such a pixel-perfect recreation of a metaverse bar that the only thing metaverse bar-goers’ will get their hands on are pixelated prop beers.
Staying true to its metaverse origins all of the furniture and décor in the Heineken Silver IRL META-BAR has a blocky, pixelated appearance, the staff act like non-playable characters (NPCs) and the bar is sparsely populated. What’s more, to dial-up the absurdity all visitors are required to put on some of lowest tech ‘virtual reality’ headsets ever seen.
Of course, in true Heineken style there’s a twist. As reward for spending time in the bar that comes with a no beer guarantee, all visitors will gain access to a very special and extra fresh experience next door celebrating real moments over a beer. Details are being kept under wraps, but trust us, it’s not one to miss. Entry costs nothing except for the time spent in an ironic metaverse-themed bar truly appreciating how real beats fake.
The Heineken Silver IRL META-BAR and Heineken Silver launch experience takes place on 7th April for one night only at Protein Studios in Shoreditch, East London. To register for tickets to the event visit: https://ra.co/pre/1516516.
Unlike most regular beers, Heineken Silver is brewed at an ice-cold temperature of -1 C. This gives it an extra refreshing taste and subtle finish, at 4% ABV. Heineken Silver is brewed with passion for quality and pure natural ingredients.
