GREY GOOSE CAPTURES THE ‘SPIRIT OF SUMMER’ WITH THE LAUNCH OF ESSENCES

GREY GOOSE is launching a trio of spirit drinks made with GREY GOOSE vodka infused with natural fruit and botanical essences in the UK – just in time for summer. Essences is available in light and refreshing tasting Strawberry & Lemongrass, floral yet citrusy White Peach & Rosemary and a vibrant and fresh-tasting Watermelon & Basil. A simple serve, best topped with soda, tonic or lemonade and available from leading retailers nationwide.

A historical first for the brand, ‘Ready To Drink’ canned spritzes will also be in stores from June 2022 in two flavours (Strawberry & Lemongrass and Watermelon & Basil), so people can enjoy a premium drinking experience in the convenience of a can. Made with a refreshing mix of vodka, sparkling water, natural flavours and a splash of juice, they are vegan and naturally gluten free. The 250ml cans are 79 calories with 4.5% ABV.

THE ESSENCE OF SUMMER

GREY GOOSE Essences is the perfect summer drink – whether you are enjoying an afternoon picnic or hosting friends at a garden party it is ideal for spritzing up social moments. At 82 calories per serve (50ml), gluten-free and a lower 30 per cent ABV with no artificial ingredients, Essences is great for those wanting to sip mindfully or looking to easily elevate their vodka soda or classic gin and tonic with a more flavourful twist.

With fresh fruit and berries listed as the top ingredients added to cocktails in 2021, Essences was developed with the cocktail-lover in mind having natural flavour at the forefront of all three expressions.

Ella Eyre attends a party to mark the launch of GREY GOOSE Essences in Southwark, London. Picture date: Tuesday May 24, 2022. PA Photo. The new line of botanically infused spirits includes Strawberry & Lemongrass, White Peach & Rosemary and Watermelon & Basil flavours. Photo credit: Matt Alexander/PA Wire.

A SEASON OF SPRITZ: THE ROOFTOP SERIES

GREY GOOSE  Essences kicks off a ‘season of spritz’ with the launch of GREY GOOSE Essences: The Rooftop Series across the UK from May. The series will bring the unique flavour of summer to some of the UK’s most picturesque open-air bars.

TASTE ON TREND

Rebecca Sides, GREY GOOSE Ambassador said: “We can’t wait to serve GREY GOOSE Essences to cocktail lovers in our bars and beyond this summer. We’ve noticed over the past year that people are increasingly opting for natural flavours when it comes to drinks and Essences offers three delicious options inspired by fruits and botanicals. Putting naturally-inspired flavour first, Essences is the perfect summer drink enjoyed outdoors at picnics, brunches and festivals when you’re looking to elevate your standard spritz or cocktail experience with a brand you already know and love. Simply serve with ice, your favourite mixer, and a fresh garnish such as a fragrant lemongrass straw or a zesty orange twist to sip something extra special. 

GREY GOOSE Vice President Global Marketing, Martin de Dreuille said: “We’re beyond thrilled to debut GREY GOOSE Essences. Spritzes and drinks featuring botanicals have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive drink using real fruit essences that would take the guesswork out of mixing light tasting and delicious cocktails at home.”

STOCKIST INFORMATION

GREY GOOSE Essences is available to purchase with a RRP of £39.99 for a 700ml bottle. The full range will be available for purchase at AmazonDrinks Supermarket, and Ocado, with select flavours also available at Waitrose, Tesco, Majestic Wine, Harvey Nichols, Costco and other leading retailers commencing this Spring along with select on-trade accounts. Ready to Drink canned versions will be available from June 2022 with a RRP from £2.80 for a 250ml can.

For further information, please visit www.greygoose.com/en-gb/products/essences.html

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