Londoners with a sweet tooth are in for a treat this weekend as The English Cheesecake Company is bringing free frozen cheesecake to the capital with a special pop-up dessert van.
Taking place on Saturday 18 July and Sunday 19 July, the eye-catching pink cheesecake van will travel to some of London’s busiest high streets and green spaces, handing out complimentary frozen cheesecake bites and chilled cheesecake slices while stocks last.
The activation transforms the classic British ice cream van into a mobile cheesecake destination, complete with oversized cheesecake graphics, colourful branding and Instagram-worthy photo opportunities.
Where Will The Cheesecake Van Be?
The roaming dessert van is expected to visit several popular London locations throughout the weekend, including:
- Hampstead Heath
- Primrose Hill
- Clapham Common
- Soho
- Shoreditch
Rather than staying in one location, the van will move throughout the day, encouraging Londoners to track it down before the free cheesecake runs out.
Live location updates will be shared via The English Cheesecake Company’s official social media channels, making it easier for fans to find the van in real time. The company is encouraging visitors to follow the hashtag #SAYCHEESECAKE throughout the event.
Find out more about the brand on its official website: https://englishcheesecake.com/
Expect Frozen Versions Of Fan-Favourite Cheesecakes
Visitors will be able to sample a selection of the company’s best-loved desserts, served ice cold to help beat the summer heat.
Among the flavours available will be the popular Vanilla & Biscoff Cheesecake, alongside a variety of other indulgent frozen cheesecake creations.
The English Cheesecake Company has built a reputation for its premium cheesecakes, supplying both supermarkets and direct-to-consumer customers across the UK.
A Summer Twist On The Classic Ice Cream Van
Charlotte Roberts, Head of Marketing at The English Cheesecake Company, said:
“Everyone loves the nostalgia of hearing an ice cream van on a sunny day, so we thought we’d put our own cheesecake twist on it. Summer is all about getting outdoors, spending time with friends and family, and treating yourself. We can’t think of a better way to celebrate than by surprising people with free frozen cheesecake across London on a sunny day.”
The campaign forms part of the company’s wider mission to introduce consumers to its bestselling cheesecake range through memorable experiences and unexpected dessert moments.
How To Find The Free Cheesecake
Anyone hoping to grab a complimentary frozen cheesecake should keep an eye on the company’s official social channels throughout the weekend for live updates on the van’s location.
- Official website: https://englishcheesecake.com/
- Instagram: https://www.instagram.com/englishcheesecakecompany
- TikTok: https://www.tiktok.com/@englishcheesecakecompany
The English Cheesecake Company Dessert Van Tour runs on 18–19 July, with free cheesecake available while stocks last.
