British fashion brand Ted Baker has opened a striking new boutique shop-in-shop at Selfridges Manchester Trafford, marking a significant step in its expansion across premium retail destinations. Located in the Women’s department on the Upper Level, the space introduces an elevated, experience-led concept that goes beyond traditional retail.
Designed as an immersive environment, the boutique acts as a physical extension of Ted Baker’s latest storytelling, offering visitors a curated journey through the brand’s signature aesthetic.
A Walk-In Wardrobe Inspired by British Summer
Rather than a conventional shop floor, the boutique has been crafted to resemble the walk-in wardrobe of the “ultimate Ted woman.” Each section reflects moments from a summer social calendar—whether it’s garden party preparations or evening events in Manchester.
Drawing inspiration from the brand’s “Bringing the Light” campaign, the space evolves throughout the day, capturing the transition from soft morning light to golden-hour glamour. Carefully considered details—such as lighting, textures, and prints—create a multi-sensory shopping experience that celebrates dressing up as an art form.
A Curated Collection of Summer Occasionwear
At launch, the boutique showcases a refined edit of ready-to-wear, accessories, and lifestyle pieces, with a strong focus on occasion dressing. The collection blends:
- Hand-painted floral designs that appear to bloom across fabrics
- Hand-sketched park toile prints rooted in British heritage
- Fluid silhouettes designed to catch the light
- ’90s-inspired skinny-bow mini dresses
- Liquid-gold satin tailoring for statement looks
Signature textures, including gold chainmail knits and reversible styles, highlight Ted Baker’s balance of versatility and sophistication.
Hero pieces include:
- Rasher Printed Ottoman Mini Dress (£179)
- Antya Textured Puff Sleeve Mini Dress (£229)
- Ambita Tailored Blazer (£299)
- Platy Front Pleat Wide Leg Trousers (£179)
Playful British Identity Meets Modern Retail
The boutique also incorporates subtle nods to Ted Baker’s playful British humour, including references to the pigeon—an unexpected emblem of the British summer. These details add character while reinforcing the brand’s distinct identity.
The launch is supported by high-impact visual displays throughout Selfridges Manchester Trafford, including billboard installations and digital screens that amplify the in-store experience.
A New Chapter for Ted Baker in Manchester
Blending contemporary silhouettes with heritage influences and a sun-warmed colour palette, the new space represents a confident evolution for Ted Baker in the UK retail landscape.
More than just a place to shop, the boutique invites customers into a fully realised world—where British style is not only showcased but experienced.
