London Fashion Week got a serious flavour upgrade, as KFC made its first runway appearance as an official partner of Sinead Gorey’s AW25 show, serving up an undeniably iconic pairing of fashion and crispy chicken goodness.
For AW25, Gorey channelled the post-party aftermath – the moment when the night fades, reality hits, and style is thrown together in the best way possible. Sinead is no stranger to balancing late nights and early meetings, but when the music fades and the sun rises, there’s only one thing she craves – KFC.
“The collection is about redefining the ‘walk of shame’ as a moment of confidence, power, and accidental elegance. That feeling you have the morning after the night before often can be met with anxiety and I wanted to shift that narrative, as we shouldn’t be made to feel guilty for having a good time. For me, KFC is synoptic with my mornings (and my late nights), when you need that craving to hit the spot so you can keep going!”
Sinead Gorey
This season, KFC wasn’t just a spectator, it was the moment, with Sinead’s models strutting down the runway with their KFC bag in hand, snacking on their favourite KFC treats, including a crispy fillet burger and signature fries. Backstage, KFC kept the energy high with exclusive fuel-ups, while front-row guests received a special gift, ensuring fashion’s finest stayed fuelled for the night ahead—and the morning after.
“Fashion and fried chicken might not be the most obvious pairing, but that’s exactly why we love it. Sinead Gorey’s AW25 collection is all about the day after the night before, and we know nothing fuels a debrief like a bucket of KFC. We’re all about bold flavours, moves, and moments – which is why London Fashion Week was the perfect platform for our runway debut.”
Kate Tipper, Marketing Director at KFC UK & Ireland
