The pressure to look picture-perfect on Christmas Day is officially over. New research reveals that Brits are ditching traditional festive glamour in favour of one thing: comfort. And with nearly one in three adults feeling bored of the same old December routines, it seems the UK is ready to rewrite its holiday rulebook.
As part of a growing trend towards making the season more personal and less performative, Celebrations has stepped into the debate around one of the most controversial Christmas topics — what to wear — and the results are in: comfort is king.
Festive Fatigue Is Real — And the Nation Is Over It
According to new findings, 28% of Brits feel pressured by tradition and want to change up how they celebrate Christmas. That desire for reinvention is showing up most clearly in the wardrobe department:
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43% plan to stay casual all day
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Only 12% will dress smart
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And the rest? They’re finding stylish middle ground
This shift reflects what many of us have already felt creeping in: a collective urge to make Christmas ours, whether that means comfy loungewear, expressive fits, or a stylish hybrid in between.
Comfort vs. Glamour: The Christmas Day Style Feud
Even though relaxed attire is winning, plenty of people still want a touch of sparkle:
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36% want a balance between smart and casual
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24% dream of pyjamas that feel stylish enough for family photos
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Searches for “his and her PJs” have surged by 100% this month
To settle the debate once and for all, Celebrations has launched a limited-edition range of festive pyjamas, inspired by the brand’s most-loved chocolates. The drop aims to offer cosy sleepwear that still feels a little bit fabulous — perfect for lounging, feasting, or even dancing in the kitchen.
Meet the Celebrations PJ Collection
Taking cues from the nation’s favourite chocolates (based on the official Christmas 2025 Celebrations ranking), the capsule collection features four unique designs:
Maltesers — The G.O.A.T.
The ultimate onesie for the life of the living-room party. Playful, cheeky and full of festive energy.
Ranking: #1 favourite with 44% of Brits
Galaxy — Silky, Sassy, Smooth
A luxe wide-leg PJ set for those who want glamour without sacrificing comfort. A look that could easily pass as a chic co-ord at the dinner table.
Ranking: #2 with 36%
Snickers — The Nuts
Sporty, energetic, and perfect for the family member who still thinks Christmas Day is ideal for a quick kickabout.
Ranking: Tied #3 with 31%
Bounty — Team Coconut, No Apologies
Think beachy, airy, carefree vibes. The set for winter shorts-wearers and anyone who pretends December is just a state of mind.
Ranking: #5 with 26%
A Christmas of Twists, Not Traditions
The launch forms part of Celebrations’ 2025 campaign to champion the ways Brits are modernising festive traditions. It follows two already-viral releases:
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The Numberless Advent Calendar — created after fans begged for the freedom to open any door on any day
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Slayyy Bells, a hyper-pop Christmas track featuring TV icon Denise Welch, made to shake up the “same old” seasonal soundtrack
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You can listen to Slayyy Bells via posts from Denise Welch on social media such as Instagram or X.
Speaking about the new PJ drop, Sarah Stagg, Chief Christmas Officer at Celebrations, says:
“We’re not saying ditch the festive traditions — we’re saying embrace them your way. Whether it’s your playlist, your dinner menu or your Christmas Day outfit, this year is all about celebrating on your terms. So whether you’re glamorous like Galaxy or sporty like Snickers, there’s a pair of PJs for every kind of Christmas.”
Where to Get the Limited-Edition Celebrations PJs
These sets are ultra-limited, exclusive and only available through @ukcelebrations on Instagram.
Once they’re gone, they’re truly gone — so if you’re ready to redefine your festive fit this year, this is your moment.
