Formula 1 fans and gamers have a new reason to head to London this winter, as EE Studio partners with Apple TV for a month-long F1 The Movie-themed takeover at its flagship store in Westfield White City. The free immersive event runs until 11 January 2026, bringing the worlds of motorsport, film and gaming together under one roof.
The takeover follows an electric Formula 1 weekend, coming just days after Lando Norris secured his World Championship title, and coincides with the release of F1 The Movie on Apple TV. Designed to put fans right in the driver’s seat, the experience offers exclusive film props, cutting-edge racing simulators and prizes for visitors.
Inside the F1 The Movie takeover
Visitors to the EE Studio will be able to see original props from the Brad Pitt-led blockbuster, including the striking APXGP Formula 1 car featured in the film. Also on display are the race suit and helmet worn by fictional driver Joshua Pearce, portrayed by Damson Idris, giving fans a rare behind-the-scenes look at one of the most anticipated motorsport films in recent years.
For those who prefer hands-on action, EE’s Gaming Zone has been transformed into a racing hub, complete with state-of-the-art F1 racing simulators. Fans can test their driving skills and compete for the chance to win one of three £150 F1 Arcade gift vouchers.
EE on bringing fans closer to Formula 1
Asif Aziz, Retail Director at EE, said the timing of the takeover couldn’t be better:
“With Sunday’s F1 title finale living up to all expectations, and F1 The Movie coming to Apple TV this week, this is the perfect time to experience the magic of F1.
We’ve transformed the EE Studio into a dynamic racing hub to showcase this thrilling sport with experiences that allow fans to get closer to the action, while also reminding EE TV and mobile customers that they can watch F1 The Movie with up to six months free of Apple TV.”
He added that the installation is designed to let visitors “see, hear and feel Formula 1 like never before in a retail environment.”
Watch F1 The Movie with Apple TV
Alongside the in-store experience, EE TV and mobile customers can access up to six months of Apple TV, making it easier than ever to stream F1® The Movie from home. The film stars Brad Pitt and Damson Idris and blends real Formula 1 footage with high-octane drama, appealing to both long-time fans of the sport and newcomers alike.
How to visit and stay updated
The F1 The Movie takeover is free to attend and runs daily at the EE Studio, Westfield White City, until 11 January 2026. High-resolution images from the installation are available, and fans can keep up with the latest announcements via EE’s Instagram.
EE official site: https://www.ee.co.uk/
Apple TV: https://tv.apple.com/
F1 The Movie: https://tv.apple.com/movie/f1-the-movie/
EE on Instagram: https://www.instagram.com/ee/
