After months of fan campaigning, viral TikTok moments and not-so-subtle pleas to keep it alive, Dr Pepper Cherry Crush Zero Sugar has officially secured its place as a permanent flavour on UK shelves. The cult favourite, which originally launched as a limited edition, will now be available nationwide — proving that some loves really are too good to be seasonal.
First introduced as a twist on the brand’s iconic taste, Dr Pepper Cherry Crush Zero Sugar blends the unmistakable Dr Pepper flavour with a bold, zingy cherry hit. The result is a sweet-but-complicated profile that quickly captured the attention of UK soft drink fans, especially those looking for zero-sugar options that don’t compromise on flavour. Now, just in time for Valentine’s Day, shoppers won’t have to say goodbye.
The drink’s popularity exploded on TikTok, where Cherry Crush superfans flooded the platform with dramatic declarations, petitions and reaction videos demanding its return. Some went as far as warning Dr Pepper directly — with one viral post joking: “Dr Pepper, know that if you ever discontinue this flavour, you will see me on the news.” The campaign turned the drink into a genuine internet moment, cementing its cult status among Gen Z and millennial audiences.
For over 100 years, Dr Pepper has built its reputation on a flavour people “can’t quite put their finger on.” Cherry Crush Zero Sugar builds on that legacy by adding a fruity edge that feels both nostalgic and new — appealing to long-time fans while welcoming first-time drinkers into the fold.
Sara Porter, Dr Pepper Brand Manager at The Coca-Cola Company, said the decision to make Cherry Crush permanent was driven entirely by fan reaction. “Cherry Crush started life as a limited-edition, but the reaction from fans was immediate, and loud. People fell hard for its tangy, cherry flavour and didn’t want to see it disappear from shelves. Now, they can fall in love all over again with Dr Pepper Cherry Crush Zero Sugar — permanently. It’s fruity, refreshing and unapologetically different.”
The permanent launch will be supported by a multi-channel marketing campaign, continuing Dr Pepper’s playful ‘Try More Weird’ creative platform. Expect bold visuals, social-first content and plenty of tongue-in-cheek moments designed to keep the brand front-of-mind throughout the year — not just during the season of love.
Learn more about Dr Pepper UK
Dr Pepper Cherry Crush Zero Sugar will be available from February at all major UK retailers, including supermarkets and convenience stores, in 330ml cans, 500ml bottles, 2L bottles and 8x330ml multipacks — meaning fans can stock up, whether it’s for a date night, a solo movie marathon or everyday refreshment.
