Beauty brand Dove has teamed up with Netflix and Shondaland’s Bridgerton to launch Let Them Talk, a new global campaign and limited-edition product collection celebrating self-expression, confidence, and real beauty. Timed to arrive ahead of Bridgerton Season 4, the collaboration encourages audiences to redefine beauty on their own terms — unapologetically and without compromise.
For nearly 70 years, Dove has championed inclusive beauty, challenging narrow ideals across advertising and culture. That mission aligns seamlessly with Bridgerton, a series known for characters who defy societal expectations in the gossip-filled world of the Ton. Just as whispers and scandal sheets shape reputations in the Regency-era drama, modern beauty standards are often shaped by online commentary — and too often, women are pressured to shrink themselves to fit in.
The Let Them Talk campaign flips that narrative. Instead of conforming, Dove and Bridgerton urge women to take up space, reject unrealistic standards, and embrace the power of being seen as they truly are.
A Shared Vision of Confidence and Individuality
“We’re thrilled to be partnering with Netflix and Shondaland’s Bridgerton, who share a similar commitment to real beauty,” said Marcela Melero, Chief Growth Officer at Dove Personal Care North America and Dove Masterbrand. “Let Them Talk is a resonant call to action across generations to show up as you are, take up space and let them talk.”
Magno Herran, Vice President of Global Brand Partnerships at Netflix, echoed that sentiment, noting that Bridgerton has always been rooted in challenging tradition. “At its core, Bridgerton champions individuality. This partnership extends the world of the show beyond the screen, proving that its message is just as relevant today as it was in the Ton.”
Fans can revisit the series ahead of Season 4 on Netflix.
Dove x Bridgerton: A Limited-Edition Self-Care Collection
Beyond the campaign, Dove and Bridgerton have unveiled a limited-edition Dove x Bridgerton collection, reimagining self-care as an everyday act of self-love — infused with Regency-inspired elegance. Drawing from the opulence and romance of the Ton, the collection transforms beauty routines into moments of indulgence and confidence.
Positioned as a “royal treatment” for modern life, the range celebrates beauty as something personal, powerful, and entirely self-defined.
Raspberry Rendezvous
Playful, flirtatious, and indulgent, Raspberry Rendezvous is inspired by the decadent teatime treats of the Ton. The scent blends juicy raspberry and rose with peony and whipped cream, grounded by vanilla and cedarwood for a warm, lingering finish.
Available products:
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Dove x Bridgerton Raspberry Rendezvous Body Wash (400 ml)
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Dove x Bridgerton Raspberry Rendezvous Body Scrub (225 ml)
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Dove x Bridgerton Raspberry Rendezvous Antiperspirant Spray (200 ml)
Love & Meadows
Fresh and romantic, Love & Meadows takes inspiration from the fateful meeting of Sophie Beckett and Benedict Bridgerton among wildflower-filled meadows. Notes of bergamot, wildflowers, and rose are softened with cedarwood and amber, creating an effortlessly elegant scent.
Available products:
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Dove x Bridgerton Love & Meadows Body Wash (400 ml)
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Dove x Bridgerton Love & Meadows Body Scrub (225 ml)
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Dove x Bridgerton Love & Meadows Antiperspirant Spray (150 ml & 200 ml)
Skincare Meets Advanced Care Technology
All products in the collection are part of the Dove Advanced Care Range, combining sensory indulgence with proven skincare benefits:
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Body Washes use Pro-Ceramide technology to deliver replenished, lotion-soft skin for up to 24 hours.
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Body Scrubs, enriched with ¼ moisturising cream, gently exfoliate while nourishing the skin.
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Antiperspirant Deodorant Sprays provide up to 72 hours of sweat and odour protection while leaving skin softer and smoother.
Where to Buy and When Bridgerton Season 4 Drops
The Dove x Bridgerton Love & Meadows collection will be available from January at Tesco, Boots, Sainsbury’s, Asda, Morrisons, Waitrose, Superdrug, Savers, and online via Ocado and Amazon.
The Raspberry Rendezvous range will be stocked at Tesco and Boots.
Meanwhile, Bridgerton Season 4 will premiere in two parts, with episodes landing on 29 January and 26 February 2026, exclusively on Netflix.
