Dave and Central Cee’s new single ‘Sprinter’ is trending on TikTok with over 33.2 million video views and 15.5k video creations.
Last Friday, the new school of British rappers and Brit Award winners, Dave and Central Cee, released their first single together ‘Sprinter‘ since their last collaboration in 2016 – and it’s already expected to hit #1 in the charts this Friday. The track is part of their new EP ‘Split Decision’ which was released to mark their 25th birthdays.
The rappers are TikTok’s official featured #NewMusic artists for the week, with both Dave and Central Cee posting videos on their TikTok accounts using the hashtag #NewMusic. Earlier this year, TikTok announced the launch of its #NewMusic Hub, a dedicated space for artists worldwide to showcase new songs and for fans to discover their next favourite track. The #NewMusic hashtag has already racked up over 22 billion views, with the hub making it easier for fans to find early previews, music still in development, and newly-released tracks from talented artists like Dave and Central Cee, as well as J Hus, Jorja Smith, Rema and JoeBoy who have all used the hashtag in recent weeks.
Both Dave and Central Cee have heavily engaged with the song on TikTok, with Central Cee using the song to soundtrack a video with his girlfriend, which has racked up 21.1 million views. Dave also shared a lipsync video with his fans, which attracted 3.2 million views.
The TikTok community has reacted positively and are driving the song to virality in-app, with creators using it as a chance to share their favourite lyrics, admiration for the catchy chorus and start memorising the rap for the summer ahead!