Cygnet Gin has taken over Sartoria on Savile Row for tennis season, transforming the bar within the Mayfair hotspot into the Cygnet Trophy Lounge until 12th July. It marks the beginning of Cygnet’s new partnership with the Lawn Tennis Association and the HSBC Championships at Queen’s Club, with live tennis screenings, LTA memorabilia, and an exclusive seasonal cocktail available throughout the five-week residency.
Created specially for the partnership, the Cygnet Smash Fizz mixes Cygnet 22 gin with fresh strawberries, elderflower liqueur, lemon juice, basil, and soda. Built around flavours closely associated with the British tennis season, the serve takes inspiration from strawberries and cream often enjoyed during long courtside afternoons. Outside Sartoria, the cocktail is also being poured at selected bars during the HSBC Championships and at venues including 5 Hertford Street, Bluebird Chelsea, Bluebird City, Oswald’s, Pillar Hall, The Welsh House Collection, and The Wine House.
Founded by Katherine Jenkins OBE and Professor Andrew Levitas, Cygnet has deservedly made a name for itself as one of the UK’s most decorated ultra-premium gin brands. Produced at the Copperworks Distillery in Swansea, close to Jenkins’ childhood home, the Welsh gin is recognised for its distinctive bottle design and a portfolio that has collected an extensive list of industry awards since launch.
Elsewhere, a number of leading London haunts will be creating their own Cygnet-led serves throughout the season, with participating venues including Kwant, Flute at The Broadwick, and Gattopardo, with individual cocktails tailored to each destination.
A fixture of Savile Row since 1998, Sartoria has been a consistent hotspot for refined Italian dining, spearheaded by its dedication to family values, great food and drink, and polished hospitality – all shared with Cygnet Gin, making the choice of Sartoria as the home of the residency a natural one. During the summer, it will continue to provide a suitably elegant backdrop for one of the most high-profile drinks partnerships of the tennis season.
You can find out more about Cygnet Gin and read about its story here, or book yourself in to try the exclusive Cygnet Smash Fizz at Sartoria, 20 Savile Row, London W1S 3PR, right here.
