what to eat now: itsu

itsu, the Asian-inspired healthy food brand, has launched a new range of vegan protein noodles into Sainsbury’s and Amazon from this month, Ocado to follow later this month (RRP £2.00).

Packing over 20 grams of protein power in each pot, the soybean noodles with hand-crafted miso-based 
broth, direct from Japan, are available in three authentic Asian flavours – offering quick meal in minutes.

The three flavours available are:


  • super sesame: a vegan miso-based broth with a blend of nutty sesame, herbs & spices.
  • crackin’ curry: a vegan miso-based broth with a blend of Japanese curry spices.
  • mega miso: a vegan miso-based broth with a blend of spices & hint of chilli

Adding to itsu’s existing collection of famous noodle cups, the hand-crafted miso-based broth is made by Yoshihiro, a renowned master of Japanese cuisine, who blends itsu’s authentic broths in the Nagano Valley – three hours from Tokyo.

Yoshihiro does all the hard work to build a delicious broth foundation so that time-poor Brits can simply just add hot water and enjoy an authentic Asian experience!

With no artificial colours, preservatives, flavours or added MSG, at under 212 calories and 6g of fat per cup, the range provides both a fast and easy lunch choice or ideal post-workout snack after a gruelling workout.

itsu has just also introduced its tonkotsu rice noodles and udon noodles to the ever-expanding range of noodles.

Inspired by the popular Japanese dish, tonkotsu ramen, itsu’s tonkotsu rice noodles are gluten free and flavoured with a vegan tonkotsu miso broth [paste not powder]. The new product is low in both fat and sugar, at only 199 calories per pot.

Aimed at those who are looking for fast and easy meals, the new protein noodlestonkotsu rice noodles 
and udon noodles provide tasty, nutritious meals in minutes while offering the same restaurant quality at home.
The tonkotsu rice noodles have an RRP of £1.75 and are available from Morrisons, Sainsbury’s and Amazon.

The udon’noodles – available in sweet soy and a sesame chick’n – are popular as the thicker noodles absorb flavours beautifully.

These filling, healthy and delicious pots are capped at only 354 calories and serve as a restaurant quality and convenient lunch.

The tonkotsu noodles are also available from Amazon in a 6 pack, and the udon noodles in a 4 pack.

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