Haircare disruptor Bed Head is shaking up the curly hair category once again with the launch of two new curl-focused products designed to prep, protect and refresh textured hair — delivering soft, frizz-free definition without heaviness, stiffness, or that unwanted “cast” finish.
Arriving just in time for those looking to simplify their curl routines, the new duo — Knot This Time and No Frizz Given — aims to solve one of the biggest challenges for curly-haired consumers: keeping curls defined beyond wash day.
The Curl Care Problem: Why Definition Rarely Lasts
Curls don’t behave the same way twice. Each wave, coil and curl pattern has its own rhythm, which is why maintenance can be tricky.
According to new insights, 52% of curly-haired Brits say maintaining curl shape beyond wash day is a challenge. Many are now washing hair less frequently to preserve natural oils and moisture — but that often leads to product build-up, dryness, and styling fatigue.
Heavier curl products can also leave hair feeling weighed down, reducing volume and creating stiffness rather than enhancing natural movement.
That’s exactly where Bed Head’s latest innovation steps in.
Meet the New Curl Duo: Lightweight Definition Without Compromise
Knot This Time – Nourishing Detangling Spray (Prep Step)
Designed as the first step in a curl routine, Knot This Time instantly detangles while protecting hair from breakage.
Key benefits include:
- Instantly melts knots and reduces breakage by up to 80%
- Lightweight hydration without heaviness
- Frizz-fighting humidity shield for up to 72 hours
- UV protection to help safeguard hair health
- Enriched with glycerin for softness and moisture
- Mango & tangerine fragrance for a fresh finish
This product is all about prep — creating a smooth, hydrated base before styling.
No Frizz Given – Lightweight Soft Curl Serum (Finishing Step)
The second half of the duo works as a finishing serum to enhance definition while keeping curls soft and touchable.
Key benefits include:
- Breaks down styling “cast” for soft, natural curls
- Ultra-light frizz control with weightless definition
- Enhances curl bounce and movement without greasiness
- Infused with babassu oil and camellia japonica for nourishment and antioxidant care
- Minted coconut scent for a fresh, clean finish
Unlike traditional curl definers, this serum focuses on flexibility — not stiffness — allowing curls to stay shaped but never rigid.
Expert Insight: Designed for Real Curl Behaviour
Bed Head Creative Director Philip Downing explained the philosophy behind the launch:
“Knot This Time and No Frizz Given have been designed to let your natural curl patterns lead the way. Using lightweight conditioning ingredients like babassu oil and camellia, these new formulas deliver high-performance control whilst softening the styling cast, leaving beautifully defined curls that are soft to the touch.”
Textured hair specialist and founder of @callahcrowns, Stephanie Nwambu, also highlighted the importance of layering:
“Finding products that work well together can be difficult. No Frizz Given and Knot This Time not only support healthy-looking curls, but they also layer seamlessly with existing curl routines, enhancing results without weighing hair down.”
Part of Bed Head’s Expanding Curl Range
The new launches build on Bed Head’s existing curl-focused lineup, which includes:
- Curls Rock Shampoo – boosts curl pattern while reducing frizz and improving shine
- Curls Rock Conditioner – deep hydration and definition for thicker, glossy curls
- Curls Rock Amplifier – long-lasting curl definition with heat protection
- Foxy Curls Contour Cream – soft hold shaping cream for waves and curls
- Foxy Curls Mousse – strong-hold styling mousse with frizz control
Together, the range continues to position Bed Head as a go-to for affordable, high-performance curl care.
Where to Buy
The new products are available now at:
- Superdrug – https://www.superdrug.com
- Boots – https://www.boots.com
- Amazon – https://www.amazon.co.uk
- Sainsbury’s – https://www.sainsburys.co.uk
RRP: £10–£12
Official Bed Head information: Bed Head Official Website
About Bed Head
Bed Head is known for its bold, salon-inspired approach to haircare, combining high-performance formulas with playful, creative styling solutions designed to push boundaries and support self-expression through hair.
With more consumers embracing natural texture and reducing heat styling, Bed Head’s new curl duo arrives at a key moment for the haircare industry — offering a lighter, more flexible approach to curl definition that prioritises movement, hydration, and long-lasting softness.
