Beats and mogul Kim Kardashian team up for a third collaboration—this time for the all-new Beats Pill. The special-edition Beats Pill is available for £149.99 (UK) on Friday, October 18, online at Apple.co.uk/beatsxkimpill, John Lewis and Amazon.co.uk/beatsxkim and in select Apple stores internationally.
Round three of “Beats x Kim” reimagines the iconic Beats Pill in two gorgeous hues: Light Gray and Dark Gray. The sleek colours were designed with function and style in mind, as the Beats Pill doubles as the perfect party companion and a stunning piece of decor for any room.
“I’m excited to be back with my Beats family and to bring two new colours to an iconic product. Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, and the Beats Pill makes it that much more beautiful.”
Kim Kardashian
To celebrate the launch, Beats unveiled a new campaign featuring Kardashian and comedian Ben Marshall titled “Kim’s Pill Assistant.” The comedic spot showcases a day in Kardashian’s life through the lens of her “assistant,” Marshall, who is tasked with curating the perfect soundtrack for each room she walks in. Watch it here.
This marks the first collaboration for the redesigned Beats Pill, which launched in June with premium features including all-day battery life (up to 24 hours), USB-C charging, Amplify Mode by syncing two speakers, and iOS and Android compatibility. Over the last two years, Beats and Kim Kardashian have become synonymous with stylizing technology with wildly popular Beats Fit Pro and Beats Studio Pro collaborations in three signature colours (Moon, Dune and Earth).
Availability:
Starting Friday, October 18, at 7 a.m. PT, the “Beats x Kim” Beats Pill collaboration will be available for purchase at Apple.com/beatsxkimpill in the following countries: US, Canada, UK, Germany, France, Australia, China, Hong Kong, Japan, Singapore, Thailand, and Korea.
Availability in Select Apple Stores: US, Canada, UK, Germany, France, Australia, China, Hong Kong, Japan, Singapore, and Thailand.
