Beats and fragment design reunite to release two special-edition Beats Fit Pro, available Friday, July 7. The minimalist designs feature fragment’s iconic twin-lightning logo etched into the white earbuds, inscribed in white on the black pair, and inside both cases. The namesake ‘FRGMT’ logo is pad printed in black and white lettering outside the opposite color’s case.
“I am excited to bring this third collaboration with Beats to life,” said Hiroshi Fujiwara. “This classic design is an elevated take on an already dynamic product.”
To amplify the collaboration, American tennis player Frances Tiafoe stars in a black and white campaign film that celebrates the sophisticated designs. Watch it here.
This marks the brands’ third partnership, following the 2021 releases of the Beats Flex and Powerbeats Pro drops. Beats and fragment first collaborated on a futuristic chrome collection in 2014 and have partnered on subsequent products and projects including a custom BeatsX and “the VINYL” record shop.
Availability:
The collaboration will be available for £219.99 at Apple.com (US, UK, South Korea and Japan) and in-store at the below international retailers on July 7. The white pair is an Apple exclusive.
