GORDON’S PREMIUM PINK ANNOUNCES PARTNERSHIP WITH MAYA JAMA

Gordons Premium Pink is proud to announce a new long-term partnership with famed British television star Maya Jama, titled ‘Clink with Pink’. The charismatic broadcaster was selected to take on the creative role to work with the world’s favourite gin brand to bring friends together and celebrate with the Gordon’s Premium Pink range. Jama has a unique ability to bring people together authentically and has consistently worked on shows that have shaped the national conversation.

Talking about the new partnership, Maya said: ‘‘I was already a fan of Gordon’s Premium Pink, when the opportunity came up to develop ‘Clink with Pink’ with the Gordon’s team, the brand wanted to focus on bringing people together, which is how I approach all my work, so I couldn’t wait to get started. ‘Clink With Pink’ is all about being unapologetically yourself and having the best time with friends. I can’t wait to show you our first limited edition bottles dropping next week and hope you will raise a glass with me.”

To kick off their partnership, Maya and Gordon’s Premium Pink are releasing two new limited edition bottles that the presenter has put her own stamp on. Using her signature phrases to make her mark, the bottles have been reimagined and emblazoned with Maya’s words ‘You’re a Limited Edition, My Love’ and ‘Cling Cling, My Honeys’.

Over the course of the partnership, Maya will expand her collection of limited edition bottles, show fans new ways to mix and serve Gordon’s Premium Pink cocktails and curate a series of events alongside the brand.

Diageo GB’s Category Marketing Director, Gin, Pimm’s, Bailey’s & Non-Alcoholic, Charlotte Gibbon, commented, “We have been so inspired by Maya’s positive energy and authenticity and we couldn’t think of a better partner for Gordon’s Premium Pink Distilled Gin and Gordon’s Premium Pink Alcohol Free. Maya is a star who perfectly reflects the pink mindset and what it means to celebrate that with your friends. We are delighted to partner with Maya to bring ‘Clink with Pink’ to life with a calendar full of exciting events, refreshing twists on iconic cocktails, and a few surprises that you won’t want to miss.”

Maya is celebrating the partnership with a Gordon’s Pink Paloma! A delicious variation of the classic Paloma, with the addition of Gordon’s Premium Pink Distilled Gin and grapefruit soda – it’s the perfect cocktail choice for summer with refreshing citrusy and tangy flavours and a touch of sweetness that you can easily recreate at home.

Gordon’s Pink Paloma (Units per drink: 1.9)

Ingredients

  • 50ml Gordon’s Premium Pink Distilled Gin (Swap for Gordon’s Premium Pink Alcohol Free for a delicious alcohol free option)
  • 150ml Pink Grapefruit Soda
  • Garnish: Pink Grapefruit Wedge
  • Optional garnish: flaky sea salt rim
  • For Maya’s Twist: Mix in 20ml sugar syrup and 10ml lime juic

Preparation

  1. Use a wedge of grapefruit to run across the rim of a highball glass.
  2. Roll the edge of the glass in a plate of salt.
  3. Add both ingredients to the glass filled with ice.
  4. Stir to mix

 

To get your hands on Maya’s one-off bottles, head over to Amazon on 11th July 2023 RRP £17.50 ABV 37.5%. Gordon’s Premium Pink is bursting with natural fruity flavours; balancing the refreshing juniper taste of Gordon’s with the natural sweetness of raspberries and strawberries, with the tang of redcurrant, making it the go-to choice in bars and restaurants in the UK. Gordon’s Premium Pink Distilled Gin RRP £17.50 ABV 37.5% and Gordon’s Premium Pink Alcohol Free 0.0% RRP £16.00 are available from national supermarkets.

www.gordonsgin.com

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