Squarespace had its 8th Superbowl campaign this Sunday which will star Zendaya and narration by André ‘3000’ Benjamin.
Based on the classic children’s tongue-twister Sally Sells Seashells and directed by Edgar Wright, the advertisement will be staring Zendaya as Sally. In a modern twist on the story, Sally is an entrepreneur looking to grow her seashell selling business.
The story is narrated by master of verse André ‘3000’ Benjamin and follows Sally’s journey as she transforms her business from selling seashells to selling everything from seashell serenity sessions, tours of the seaside and more with the power of Squarespace.
Squarespace’s mission is to help people with creative ideas stand out and succeed. With their easy-to-use tools and templates, they offer anyone the ability to sell physical and digital products including content, classes, appointments, experiences, and more. From established small businesses, to the new generation of creators and entrepreneurs, Squarespace is here to help people reach their goals.
“As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” said Zendaya. “I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André ‘3000’ Benjamin.”
“Squarespace provides today’s creators and entrepreneurs, like Zendaya, with everything they need to thrive through our all-in-one platform,” said Anthony Casalena, Founder and CEO of Squarespace. “Through this campaign, we hope to inspire the entrepreneurial spirit of a generation of creators that are building brands, and selling the things they’re passionate about. We aim to give them all the tools they need to grow a thriving online business.”
This Super Bowl campaign is the first produced by Squarespace Los Angeles’ in-house Creative team. The office was opened in 2021, as a space to harness the growing creative community and talent the city has to offer.
A playful riff on the company’s “Everything to Sell Anything” campaign, “Everything to Shell Anything” celebrates this dynamic new era of commerce that is revolutionizing the world’s economy.
The spot will air live during the first quarter of the game on Sunday, February 13th and will run in the US, UK and Canada. To learn more visit Squarespace.com/Zendaya.
