Recognised around the world for elite tennis, treasured traditions, and an unmistakable sense of British style, Wimbledon is arguably less widely known for its exclusive retail collection of tennis-season essentials. Available only through Wimbledon itself, either on the grounds during The Championships or via its official online store, the carefully curated range returns for 2026 with heritage-inspired sportswear, premium accessories, and a playful new strawberry capsule inspired by one of the tournament’s most recognisable traditions.
The 2026 Wimbledon Collection is designed with the visual identity of the All England Club at its core, incorporating details inspired by Centre Court, historic tennis apparel, and the contrast of crisp white lines against fresh grassy greens. The immaculate attention to detail hasn’t been lost on fans, with interest in tennis-inspired fashion continuing to accelerate, driving a 129% increase in sales across Wimbledon’s lifestyle collection between 2021 and 2025. This sits alongside rising engagement with the sport itself, with visitor numbers at the Wimbledon Lawn Tennis Museum increasing by 7% year-on-year.
This year sees the introduction of the collection’s first-ever Strawberry Capsule, inspired by one of the most loved traditions of strawberries and cream during The Championships. Vintage Wimbledon imagery influences the collection’s motif, introducing a vibrant red accent throughout apparel and accessories to draw out a contemporary edge to classic tennis styling.
With 35 products to choose from, here are our standout picks from the exclusive new range:
Women’s Performance Strawberry Pique Polo Shirt in White (£60)
One of the hero pieces of the new capsule, this lightweight performance polo pairs a crisp white base with a striking red collar and embroidered strawberry motif. The breathable piqué fabric and contemporary fit make it equally suited to watching from Centre Court, playing a match, or styling as part of a summer wardrobe.
Women’s Strawberry Wrap Skort in White (£55)
Detailed with red piping and a subtle embroidered strawberry emblem, this wrap skort delivers a modern interpretation of classic tennis attire. The clean silhouette and structured fit give it versatility well beyond the court, while maintaining the unmistakable Wimbledon aesthetic.
Wimbledon Strawberry Metal Sports Bottle 500ml (£30)
Inspired by the enduring strawberries and cream tradition, this metal sports bottle introduces the capsule’s signature motif in a practical everyday format, also available in a 700ml capacity. It combines functionality with collectability, making it an easy addition for Wimbledon enthusiasts looking for something beyond apparel.
Love Knit Jumper (£90)
Crafted from 100% organic cotton, this cream knit features the word “Love” woven into the design alongside subtle strawberry-inspired detailing. The combination of botanical green, cream, and red creates a stylish and modern piece that references Wimbledon heritage without relying on overt branding – making it particularly suitable for wear after The Championships are over.
Strawberry Icon Cap in White (£35)
Made from organic cotton washed twill, this cap features an embroidered strawberry icon on the front and a “Strawberries & Cream Wimbledon” detail on the reverse. Adjustable, fashionable, and instantly recognisable, this is the item we think will likely become one of the most sought-after accessories in this year’s collection.
First held in 1877, Wimbledon remains the oldest Grand Slam tournament and the only major championship still played on grass. Managed by the All England Lawn Tennis Club, it has evolved into one of the most prestigious events in global sport while maintaining traditions that are instantly recognised around the world. The expansion into the world of fashion exhibits the tournament’s broader cultural influence, extending Wimbledon’s visual language beyond Centre Court into a curated lifestyle offering that continues to evolve with each Championship.
Wimbledon 2026 will take place between Monday 29th June and Sunday 12th July 2026. The Wimbledon Collection, including the new Strawberry Capsule, is available now right here, and will also be available throughout The Championships on the Wimbledon grounds.
