Trend-led interiors may finally be losing their grip on British homeowners. According to new research from B&Q, people across the UK are moving away from copying viral aesthetics and instead creating homes designed around happiness, individuality and emotional comfort.
The DIY retailer’s latest The Way We Live Now 2026 report reveals that Brits are increasingly prioritising feel-good spaces over perfectly curated interiors — a movement the brand has coined “JoyMaxxing”.
The report found that four in five Brits (80%) don’t want their home to look like everyone else’s, while more than half (52%) say they rarely pay attention to interior design trends when decorating.
Instead, people are embracing colour, personality and playful home upgrades that simply make them happy.
What Is “JoyMaxxing”?
According to B&Q’s official report, JoyMaxxing is all about designing spaces that spark happiness rather than chasing practicality or perfection.
The research found:
- 70% of Brits enjoy adding quirky or playful touches to their homes
- 81% want their home to feel fun and joyful
- 48% admitted making home changes simply because they seemed “fun”
- 76% agreed that not everything in the home needs to be practical
The findings suggest homeowners are focusing less on resale value or minimalist aesthetics and more on creating emotionally uplifting environments.
It reflects a wider cultural shift too. As everyday life becomes increasingly stressful and unpredictable, many people now view their homes as personal sanctuaries where they can unwind, express themselves and feel comfortable.
Brits Are Officially Done With the “Big Light”
One of the biggest revelations from the report is the nation’s growing dislike of harsh overhead lighting.
Nearly two-thirds of Brits (62%) said they actively avoid using the “big light” in favour of softer, layered lighting that creates warmth and atmosphere.
Mood lighting, neon wall décor and smart lighting systems are now becoming essential features in modern homes — especially among younger homeowners and renters looking to personalise their space.
The report also revealed growing interest in smart home technology, with 54% saying they liked the idea of homes responding to them through voice-controlled lighting and sound systems.
The Rise of Feel-Good Features in Modern Homes
The JoyMaxxing trend isn’t just about colourful décor — it’s also influencing the kinds of features people want inside their homes.
Among the most desired upgrades were:
- Appliance garages for hiding kitchen clutter
- Standalone wine fridges
- Smart lighting systems
- Indoor play features
- Home entertainment spaces
The findings suggest people are increasingly prioritising experiences and atmosphere over purely functional design.
B&Q’s Top JoyMaxxing Product Picks
To help homeowners embrace the trend, B&Q has revealed a selection of products designed to boost mood and bring personality into the home.
Popular picks include:
- Lepro SE1 AI Smart LED Strip Light
- Glow Daria Game Controller Neon LED Wall Light
- Hoover Wine Cooler
- Premium Pub Style Snooker & Pool Table
- Aqara Curtain Driver E1
- Kids Climbing Wall Stones
- Ca’Pietra Nebula Spring Bloom tiles
The collection heavily leans into colourful lighting, entertainment-led décor and statement interiors that prioritise enjoyment over strict practicality.
Why This Trend Matters
While social media continues to drive fast-changing fashion aesthetics and “core” trends, the home interiors market appears to be heading in a different direction.
Instead of recreating Pinterest-perfect spaces, Brits are now designing homes that feel deeply personal — even if they clash with current trends.
The shift also aligns with wider changes in the home improvement industry. Recent reports from B&Q suggest homeowners are increasingly investing in long-term comfort and self-expression rather than moving house or renovating purely for value.
As a result, “JoyMaxxing” could become one of the defining lifestyle and interiors movements of 2026.
Where To Read The Full Report
The full The Way We Live Now report is available via B&Q’s official website.
